6 Proven Tips to Use Video for Better SEO Results
SEO (Search engine
optimization) is one of the most important factors that help you drive more
website traffic and rank higher on Google. Remember, if your SEO strategy is
effective and strong, you don't need to put additional efforts into keeping
your brands in top results. And when it comes to SEO, videos play a great role
in improving your content's interest factor and keeping your content stand out
from the rest.
Video marketing is one
of the most trending and powerful strategies that will help you improve your
website SEO irrespective of your Google algorithms. Due to the countless
benefits of videos, organizations are hiring educational video producer agencies to get highly optimized and productive videos
for their website.
Creating high-quality
video is one thing and optimizing it for better search results is another. So,
let's take a look at some tips that will help you use videos for better search
results.
6 Video SEO Tips to
Improve Search Ranking
Let's get started….
Always
know your Audience
Knowing your audience
better and providing the content as per their needs will help you capture their
attention and generate leads. Thus, whenever you plan out your video process,
try to understand what your audience is actually looking for. Once you realize
what makes your audience tick, then you can easily attract visitors and rank
them higher on Google.
For this, you can do
some market research and understand what is more interesting and inspiring.
Moreover, you can interview people of age groups you want to target or conduct
online surveys to better understand the concept and create the right video type
and generate money.
Create
highly-optimized Titles & Keywords
Titles and keywords play
a great role in making your video SEO-friendly. I would recommend you to treat
your video titles the same as your blog posts because the title is the first
thing that people come across. If your video title clearly defines the motive
behind your video, then probably more people will land on your video, which
will further improve your website ranking.
To make your video title
more effective, try incorporating keywords that are highly searched by people.
Try to use those keywords at the beginning of your title. For Example-
 |
Add
clear & Appealing Thumbnail
A good video thumbnail
is another element that will surely help you improve your video SEO. Besides
reading the title, the thumbnail is another element that will help people get a
glimpse of your video. The more people feel connected to your thumbnail, the
higher the chances that they will click your video. And always remember, Google
prefers ranking those pages with high traffic and less bounce rate.
So, if you want your
thumbnail to speak for your video and boost your website SEO results, then make
sure you create a perfect and relevant thumbnail that includes readable content
and clear images.
Use
Sitemap for better results
Adding a sitemap to your
website is another alternative way to improve search results. You might feel
this task is a little daunting, but it is one of the simplest steps that will
deliver excellent results. This task is the same as adding an alternative
language that helps you wider the reach and help as an instructive guide.
By going through a
sitemap, visitors can get in-depth details about videos, including content
location, expiration date, title, meta description, etc. For many
organizations, adding a sitemap to a website acts as an advantage in improving
their ranking over others.
So, if you also want to
improve your ranking performance in comparison to your competitors, then use a
sitemap that clearly defines important aspects of your video because the more
efficient your sitemap is, the better your video SEO will be.
Add
proper tag for videos
Are you familiar with
the word 'tag'? Well! Tags are the keywords that you are going to use while
uploading the video content on different platforms. Whenever people search for
the respective keywords in Google, then tagging your video will help the search
engine to rank higher and make it more visible, just like other elements such
as thumbnail, title, etc.
Whenever you add tags
for your video, make sure it is relevant to your content and highly searched by
people. You can check keyword searches using different tools like Ubersuggest,
Ahref, etc.
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| 6 Proven Tips to Use Video for Better SEO Results |
Promote
on different Social Platforms
Remember, the more the
views, the higher the ranking. Therefore, to get more views for your videos,
you can promote them on different social channels. Sharing your content on
social media platforms like Youtube, Facebook, LinkedIn, etc., will not only help
you grab visitor's attention but also build your brand awareness. Don't ignore
that stronger the connection with your audience, the better the positioning of
SERPs.
You cannot overlook
social authority as it is one of the best ways to boost video SEO performance.
Also, besides sharing videos in the form of social posts, you can also embed
videos in your blog posts and emails to improve your search results and get
more quality backlinks for excellent results.
Prefer reading- 8 TIPS to follow when WRITING AN SEO-DRIVEN GUEST BLOG.
Now that you understand the importance and
usage of videos for better marketing results, it’s time to checkout different
types of videos that can be used for promoting their products and services
throughout the internet.
Indeed, video marketing is highly productive,
until or unless it is used in the right way. Promoting the right video type at
the fight place will surely help you generate excel;lent results.
Animated videos have the right capabilities to
grab the attention of the audience and can be utilized ingeniously in various
tones. It becomes helpful for people to promote their brands by emotionally
connecting to their audience.
Here are some of the video types that can be
used to improve marketing and generate conversions.
5 Different animated
videos that can be used for your business
Explainer
Animated Content-Based Videos
If your business deals
with excellent products and services but lacks in presenting it to the target
audience, then explainer videos are the best option that you have.
Explainer videos help
you to present the description of the products and services through visual
communication innovatively and creatively.
The basic idea of
promoting products and services through explainer videos is to market your
brand. It also helps you to do promotions engagingly and entertainingly so that
the audience can connect to you quickly. The animated explainer video educates
the audience interestingly and helps them in making better decisions.
Explainer videos try to
explain the products or services to the audience. It helps you in creating a
remarkable impression on them by evoking the right emotion or humor.
This helps you in
creating an emotional touch with the audience, and this connection helps them
in deciding whether to buy products or opt for the services that you are
offering.
As per statistics are
concerned, the explainer videos help you in increasing your sales and generate
leads by about 52 percent. You can come up with your animated explainer videos
by using several animation tools that are available on the internet. Make sure
that you are keeping the UI and UX design simple and effective.
Storytelling
Videos
Everyone across the
world loves listening to stories, especially fresh and impactful ones. Stories
help them in portraying pictures and use their imaginary skills excitingly with
compelling characters that keep them entertained throughout.
Moreover, in businesses,
storytelling is becoming one of the crucial strategies and buzzwords. The
stories allow you to convey the message to your audience where showing them bar
graphs or statistics would not work.
People can use stories
that connect their brands and the nature of work innovatively on a particular
goal. With top brands using this method to promote their products and services,
you can also implement these storytelling tactics to establish yourself as a
brand in the market.
Storytelling videos are
used for promotions and branding in the form of case studies where companies
can promote their products or services.
Although it becomes
essential for you to come up with a unique storyline that can connect to the
users instantly; however, it is still considered as one of the powerful
strategies across the board.
Below are some points
that you must keep in mind to make your video impactful:
● The video must relate to the
product that you are selling
● It would help if you
connected emotionally with your audience so that you can create a good
impression.
● Using characters, conflicts,
or curiosities will help you in making your video more engaging to the
audience.
● Make sure that you are
following the right track and are giving the audience what they are expecting
from you.
Video
Infographics
The current generation
is now shifting from reading to visuals. Infographics are being used in
businesses as a marketing technique as it was used a decade before.
Presenting a statistical
analysis of data, figures, information, and facts interestingly will help you
in grabbing the attention of the audience quickly. However, it is not something
that you should be showing them in the form of texts. You can come up with a
video and explaining how the statistics are when it comes to the market.
You can make a
significant impact on your target audience when you are giving them the right
and authentic analysis of data. Also, you need to give them evidence of the
data that you are going to show them. People across social media platforms love
to watch videos that have the right set of data. It also helps you in boosting
up your SEO performance to a great extent.
Video Infographics are
the best step that you can take for promoting products and services in the
market. You can also come up with a story and use the data that you have
determined in the video at the right intervals.
It helps you in making a
good impact on the audience's mind. Using infographic videos across all your
business is highly profitable, and it is a proven fact.
Whiteboard
animation
It is also known as
video scribing. You can use techniques like drawing some sketches on a
whiteboard that relates to the products or services that you are selling and
promoting it online.
Whiteboard animated
videos are the best elements that are offered by companies providing explainer
video services. It helps you in presenting complicated information to the
audience in quite simple illustrations. It also allows viewers to interpret the
information at a faster rate and in an engaging way.
Also, presenting your
idea and delivering a message efficiently to your audience using whiteboard
animated videos also helps you in earning their trust quickly. You can also add
some personal touch in the videos that can grab the attention of the audience
and is also helpful to the businesses.
You can use the training
libraries to create interactive and useful animated videos on the whiteboard.
Tutorial
Videos
Animated videos are also
being used for training and tutorials. It is being used for demonstrating the
process and explaining the internal workflow of the products to the audience.
Animation can create great effects when presenting the workflow to the
audience.
It helps in getting more
in-depth insights and understandings about the products and services that the company
is dealing with.
Using animated tutorial
videos across several businesses becomes exciting for the employees too. They
can use it to train their interns or juniors.
When creating a tutorial
video, you can also utilize screenshots or screencasts to make the video more
useful and informative.
Prefer reading- 8 Tips for Successful Video Marketing.
The Final Verdict
Through animated videos,
businesses are now promoting their products and services across all the
markets. Using the right video style in the right way will not only help you in
expanding your business but also helps in keeping your website in the top
searches of Google.
Well! There are numerous
ways that can help you get your videos to stand out from the rest, but
hopefully, the above points will surely help you choose the right video type
and use it the right way.
So, what are you waiting
for? Besides creating relevant and high-quality content, it's time to get your
content noticed by search engines. Still, if you have any queries or want some
help in creating awesome animated videos for your business growth, feel free to
add your thoughts in the comments below.
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