6 Proven Tips to Use Video for Better SEO Results

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6 Proven Tips to Use Video for Better SEO Results

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SEO (Search engine optimization) is one of the most important factors that help you drive more website traffic and rank higher on Google. Remember, if your SEO strategy is effective and strong, you don't need to put additional efforts into keeping your brands in top results. And when it comes to SEO, videos play a great role in improving your content's interest factor and keeping your content stand out from the rest.

 

Video marketing is one of the most trending and powerful strategies that will help you improve your website SEO irrespective of your Google algorithms. Due to the countless benefits of videos, organizations are hiring educational video producer agencies to get highly optimized and productive videos for their website.

 

Creating high-quality video is one thing and optimizing it for better search results is another. So, let's take a look at some tips that will help you use videos for better search results.

 

6 Video SEO Tips to Improve Search Ranking

 

Let's get started….

 

Always know your Audience

 

Knowing your audience better and providing the content as per their needs will help you capture their attention and generate leads. Thus, whenever you plan out your video process, try to understand what your audience is actually looking for. Once you realize what makes your audience tick, then you can easily attract visitors and rank them higher on Google.

 

For this, you can do some market research and understand what is more interesting and inspiring. Moreover, you can interview people of age groups you want to target or conduct online surveys to better understand the concept and create the right video type and generate money.

 

Create highly-optimized Titles & Keywords

 

Titles and keywords play a great role in making your video SEO-friendly. I would recommend you to treat your video titles the same as your blog posts because the title is the first thing that people come across. If your video title clearly defines the motive behind your video, then probably more people will land on your video, which will further improve your website ranking.

 

To make your video title more effective, try incorporating keywords that are highly searched by people. Try to use those keywords at the beginning of your title. For Example-

 

 

6 Proven Tips to Use Video for Better SEO Results

6 Proven Tips to Use Video for Better SEO Results



 

Add clear & Appealing Thumbnail

 

A good video thumbnail is another element that will surely help you improve your video SEO. Besides reading the title, the thumbnail is another element that will help people get a glimpse of your video. The more people feel connected to your thumbnail, the higher the chances that they will click your video. And always remember, Google prefers ranking those pages with high traffic and less bounce rate.

 

So, if you want your thumbnail to speak for your video and boost your website SEO results, then make sure you create a perfect and relevant thumbnail that includes readable content and clear images.

 

Use Sitemap for better results

 

Adding a sitemap to your website is another alternative way to improve search results. You might feel this task is a little daunting, but it is one of the simplest steps that will deliver excellent results. This task is the same as adding an alternative language that helps you wider the reach and help as an instructive guide.

 

By going through a sitemap, visitors can get in-depth details about videos, including content location, expiration date, title, meta description, etc. For many organizations, adding a sitemap to a website acts as an advantage in improving their ranking over others.

 

So, if you also want to improve your ranking performance in comparison to your competitors, then use a sitemap that clearly defines important aspects of your video because the more efficient your sitemap is, the better your video SEO will be.

 

Add proper tag for videos

 

Are you familiar with the word 'tag'? Well! Tags are the keywords that you are going to use while uploading the video content on different platforms. Whenever people search for the respective keywords in Google, then tagging your video will help the search engine to rank higher and make it more visible, just like other elements such as thumbnail, title, etc.

 

Whenever you add tags for your video, make sure it is relevant to your content and highly searched by people. You can check keyword searches using different tools like Ubersuggest, Ahref, etc.

 

 

6 Proven Tips to Use Video for Better SEO Results
6 Proven Tips to Use Video for Better SEO Results


Promote on different Social Platforms

 

Remember, the more the views, the higher the ranking. Therefore, to get more views for your videos, you can promote them on different social channels. Sharing your content on social media platforms like Youtube, Facebook, LinkedIn, etc., will not only help you grab visitor's attention but also build your brand awareness. Don't ignore that stronger the connection with your audience, the better the positioning of SERPs.

 

You cannot overlook social authority as it is one of the best ways to boost video SEO performance. Also, besides sharing videos in the form of social posts, you can also embed videos in your blog posts and emails to improve your search results and get more quality backlinks for excellent results.

 

Prefer reading- 8 TIPS to follow when WRITING AN SEO-DRIVEN GUEST BLOG.

 

Now that you understand the importance and usage of videos for better marketing results, it’s time to checkout different types of  videos that can be used  for promoting their products and services throughout the internet.

 

Indeed, video marketing is highly productive, until or unless it is used in the right way. Promoting the right video type at the fight place will surely help you generate excel;lent results. 

Animated videos have the right capabilities to grab the attention of the audience and can be utilized ingeniously in various tones. It becomes helpful for people to promote their brands by emotionally connecting to their audience.

 

Here are some of the video types that can be used to improve marketing and generate conversions.

 

5 Different animated videos that can be used for your business

 

Explainer Animated Content-Based Videos

 

If your business deals with excellent products and services but lacks in presenting it to the target audience, then explainer videos are the best option that you have.

 

Explainer videos help you to present the description of the products and services through visual communication innovatively and creatively.

 

The basic idea of promoting products and services through explainer videos is to market your brand. It also helps you to do promotions engagingly and entertainingly so that the audience can connect to you quickly. The animated explainer video educates the audience interestingly and helps them in making better decisions.

 

Explainer videos try to explain the products or services to the audience. It helps you in creating a remarkable impression on them by evoking the right emotion or humor.

 

This helps you in creating an emotional touch with the audience, and this connection helps them in deciding whether to buy products or opt for the services that you are offering.

 

As per statistics are concerned, the explainer videos help you in increasing your sales and generate leads by about 52 percent. You can come up with your animated explainer videos by using several animation tools that are available on the internet. Make sure that you are keeping the UI and UX design simple and effective.

 

Storytelling Videos

 

Everyone across the world loves listening to stories, especially fresh and impactful ones. Stories help them in portraying pictures and use their imaginary skills excitingly with compelling characters that keep them entertained throughout.

 

Moreover, in businesses, storytelling is becoming one of the crucial strategies and buzzwords. The stories allow you to convey the message to your audience where showing them bar graphs or statistics would not work.

 

People can use stories that connect their brands and the nature of work innovatively on a particular goal. With top brands using this method to promote their products and services, you can also implement these storytelling tactics to establish yourself as a brand in the market.

 

Storytelling videos are used for promotions and branding in the form of case studies where companies can promote their products or services.

 

Although it becomes essential for you to come up with a unique storyline that can connect to the users instantly; however, it is still considered as one of the powerful strategies across the board.

 

Below are some points that you must keep in mind to make your video impactful:

 

     The video must relate to the product that you are selling

     It would help if you connected emotionally with your audience so that you can create a good impression.

     Using characters, conflicts, or curiosities will help you in making your video more engaging to the audience.

     Make sure that you are following the right track and are giving the audience what they are expecting from you.

 

Video Infographics

 

The current generation is now shifting from reading to visuals. Infographics are being used in businesses as a marketing technique as it was used a decade before.

 

Presenting a statistical analysis of data, figures, information, and facts interestingly will help you in grabbing the attention of the audience quickly. However, it is not something that you should be showing them in the form of texts. You can come up with a video and explaining how the statistics are when it comes to the market.

 

You can make a significant impact on your target audience when you are giving them the right and authentic analysis of data. Also, you need to give them evidence of the data that you are going to show them. People across social media platforms love to watch videos that have the right set of data. It also helps you in boosting up your SEO performance to a great extent.

 

Video Infographics are the best step that you can take for promoting products and services in the market. You can also come up with a story and use the data that you have determined in the video at the right intervals.

 

It helps you in making a good impact on the audience's mind. Using infographic videos across all your business is highly profitable, and it is a proven fact.

 

Whiteboard animation

 

It is also known as video scribing. You can use techniques like drawing some sketches on a whiteboard that relates to the products or services that you are selling and promoting it online.

 

Whiteboard animated videos are the best elements that are offered by companies providing explainer video services. It helps you in presenting complicated information to the audience in quite simple illustrations. It also allows viewers to interpret the information at a faster rate and in an engaging way.

 

Also, presenting your idea and delivering a message efficiently to your audience using whiteboard animated videos also helps you in earning their trust quickly. You can also add some personal touch in the videos that can grab the attention of the audience and is also helpful to the businesses.

 

You can use the training libraries to create interactive and useful animated videos on the whiteboard.

 

Tutorial Videos

 

Animated videos are also being used for training and tutorials. It is being used for demonstrating the process and explaining the internal workflow of the products to the audience. Animation can create great effects when presenting the workflow to the audience.

 

It helps in getting more in-depth insights and understandings about the products and services that the company is dealing with.

 

Using animated tutorial videos across several businesses becomes exciting for the employees too. They can use it to train their interns or juniors.

 

When creating a tutorial video, you can also utilize screenshots or screencasts to make the video more useful and informative.

 

Prefer reading- 8 Tips for Successful Video Marketing.

 

The Final Verdict

 

Through animated videos, businesses are now promoting their products and services across all the markets. Using the right video style in the right way will not only help you in expanding your business but also helps in keeping your website in the top searches of Google. 

 

Well! There are numerous ways that can help you get your videos to stand out from the rest, but hopefully, the above points will surely help you choose the right video type and use it the right way.

 

So, what are you waiting for? Besides creating relevant and high-quality content, it's time to get your content noticed by search engines. Still, if you have any queries or want some help in creating awesome animated videos for your business growth, feel free to add your thoughts in the comments below. 

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