8 Tips for Successful Video Marketing
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| 8 Tips for successful video marketing |
Video content is very popular and is a great way
to promote your product or business. The key to making video content work for
you is to drive viewers to your video, entice the viewers to watch and share
the video, and finally to get the viewer to take the desired action. There are
numerous ways in which you can achieve this. One of the most popular ones is to
use third-party platforms to, for instance, buy YouTube
views and likes.
Following these tips for successful video
marketing will boost the effectiveness of your video content.
Tip 1: Create interest in the video before it is released
Talk about the video before it is released by
posting it in social networking sites, your own blog or website, forums, and the
like. If you have a list of subscribers or followers who you can email, then
build an email campaign of 3-4 emails and send these to your list. Your goal is
to build interest in the video and have an audience waiting to view the video
when released.
Tip 2: Use humor, inspiration, or motivation for the tone of the video
Humor is a great way to keep viewers engaged in
your video and not clicking away after a few seconds. A message of inspiration
or motivation can also be applied in place of humor. Decide which would work
best with the message and desired action of the video and create the video in
that tone. The goal is to hook the viewer and keep the viewer watching the
video to the end.
Tip 3: Keep the video relatively short
The attention span of the typical visitor is not
very long. You need to pull the viewer in and get your message across before
the viewer decides to leave or is pulled away by work, children, an email, and
the like. If your video is more than 2 minutes in length consider breaking it
up into multiple videos. At the end of the first video, you can prompt the
viewer to continue to the second video, instead of losing the viewer part way
through a longer video.
Tip 3: Video Title
Spend time to research when creating the title
for your video. The title must be attention-grabbing to pull viewers in and
likewise must be relevant to the content of the video and what you are
marketing or promoting. Include the word 'video' in the title so the search
engines will be able to more easily identify it as video content. Basic keyword
research, as with text content, will make your video more discoverable.
Tip 4: Video description, keywords, and tags
Just as with the video title, create a great
description of your video describing the content of the video. Use the keywords
selected for the video title in the description as well.
Tip 5: Add subtitles to the video
Using a tool such as URUsoft.net's Subtitle workshop creates subtitles for the video. These subtitles can be translated
into a variety of languages giving the video a broader reach.
Tip 6: Submit the video to multiple video sharing sites
Instead of simply uploading the video to YouTube
or Yahoo Video, submit the video to as many video hosting sites as plausible.
You can do this manually as well as through a submission tool. It will depend
on how much effort and time you are able to commit vs. the cost of the
submission tool. The key though is to get the video onto multiple sites with
the goal of reaching more viewers.
Tip 7: Build back-links to the video
As with all website content you need to build
back-links. Post on your own blog as well as add comments on other blogs
linking to your video. Make it easy for visitors to share the link to your
video and even add a 'Tell a Friend' button if possible.
Tip 8: Add annotations to the video on YouTube
If the video is on YouTube take a little time
and add annotations to it. YouTube is the only video hosting site that
currently offers annotations. Annotations come in three flavors at this time:
speech bubble, note, and spotlight. Annotations can be used to highlight
specific parts of the video as well as embed links in the video to your blog,
website, or another video.
By applying these tips for successful video
marketing you can boost the reach of your video.
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