8 TIPS to follow when WRITING AN SEO-DRIVEN GUEST BLOG
When writing a guest post for another website or blog, SEO is still
important for a better impact on your website.
Usually, there are specific reasons for guest blogging including the following:
·
To obtain a high-quality backlink from the guest
post
·
To make your skills introduce to another community
·
To get better referral traffic to your website
Now, how all of these factors are possible from a single guest post?
Of course, with the help of a well-written article for guest blogging. If
you are thinking that an SEO driven article won’t be giving the advantage to
your website then you are thinking wrong.
This blog post is all about the tips for writing a well-written SEO
optimized guest post which will help you in a different aspect.
Why SEO driven guest post is
important?
Firstly, how will a user read your article when it’s not ranking at the top
of the SERP?
If your article is entirely optimized with the SEO practices then there are
more chances that your content at the top of the search engine result page.
You get the chance of getting huge traffic when your written article with a
backlink is ranked in the top position of the search engine ranking.
How to write an SEO driven
article? Here are the tips:
Tips for writing SEO driven
article
1.
Know the audience of the blog for which you are
writing
Guest posts will only be beneficial when you are writing the article by
knowing the audience of another blog. This is because writing for the target
audience always gives outcomes in a better way.
If you are writing the guest post by targeting a specific audience then the
audience will engage more in the article by giving the chance of clicking your
link placed in it.
This way, more and more traffic would come through redirecting from the
link.
Now, how to know the audience of the blog for which you are writing the
blog post?
Way of knowing the audience of guest
posting sites:
Following are the ways of knowing the audience of the site for which you
are writing the guest post:
·
Analyze manually the top pages and keywords
of the page. For example, if the website is enriching in the “Tutorials” then
you should write an article regarding this niche.
·
Use online tools like Ahrefs to analyze the top pages, keywords, and interest, of the audience. The below
image shows the Ahrefs showing top traffic countries and top pages of a
website.
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| how to write a blog post |
The above pictures show that the top interesting topics for an audience of ProPakistani.pk are about “PSL” (Pakistan Superleague).
If you write a guest post with the placed keywords of sports and especially
PSL, then you get more chances of getting a reference set.
But this is only valid for sports because these keywords are about sports.
It is much easier to write an SEO-driven guest post when you write the
guest post for the blog that is related to your blog or audience.
To find these types of guest posting sites, you can utilize the filtrated
websites available on BuySellGuestPost.
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| how to write a blog post |
2.
Focus on the heading of the guest post
Not only this is beneficial for the SEO but also the CTR (Click-through
rate). If the topic of the guest post is not effective and interesting then
this wouldn’t bring the traffic to read the article.
Remember, on the SERP, only heading along with the Meta Description will be
displayed and the readers will only consider reading your article when they
feel the topic is interesting and according to their query.
Your heading should have the following criteria to be effective:
·
It should be capable of explaining the whole of
the article within the title
·
It should have the keyword adjusted for better
ranking opportunity
·
It’s better to have a title with listicles,
“tips”, “best”, etc.
·
The heading should be made after considering the
common queries including the search intent
3.
Write high-quality content
This is one of the most important
factors which should be considered seriously as well as in the first phase of
writing a guest blog article.
If your content is amazing and
optimized then Google and other search engines will let it rank over the top of
the search engine.
However, to make it so, you
should have a checklist to mark the quality of the content as written below:
Searchable: This is
possible through optimization and ranking at the top of the search engine
ranking. If the keyword placement is good, it will rank and easy to find for
the users.
High Readability:
It should be written in an easy-to-read language which is also known as
conversational tone. According to SEOpressor, the readability score should be
60 or above using the Flesch-Kincaid score.
Shareable: The
content you write should be based on understanding while it will be beneficial
if you add some emotional value because it will let the users share on their
social media accounts.
Adding reference: Your
content should be authentic in a way that you proof the facts you explained in
your writing. This is possible with the help of high-quality outbound links to
the source.
Actionable: If your
content is actionable, then there are more chances that your article on another
blog will get a backlink as a reference from other bloggers.
You can easily check your content
with online tools like SEMrush writing assistant as well as Expresso-app.
4.
Keyword research and
Cluster
When talking about the ranking of
the guest post on the top of the search engine, you should have good keyword
research.
Now, how and why to research
keywords?
First, we all know that the guest
posting guidelines include the posting of the article on the relative website.
In this sense, there are chances that your website’s keywords and the other
blog’s keywords are common.
If it’s not, you should find the
keywords for your article that are relevant to your website as well as for
others.
For example, if the other website
which is accepting your guest post is ranking on the mobile-related keywords
then you should build relationships of mobile and your target keywords with the
help of the keyword cluster.
Keyword cluster means to add some
relative keywords and search queries/phrases in your content. To find the
search intent there are different methods including online tools like keywords
everywhere or through manual Google recommendations.
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| how to write a blog post |
5.
Add examples, reference,
and images
If you are writing the guest
posting about tips or tutorials then it is essential for adding the relative
images and examples to your writing. This is because it will add value to the
engagement of the customers through these elements.
How this is possible? We have
added some of the ways of adding these elements into your content:
·
When you are explaining or
introducing something, you should add real-time examples to it.
·
You can add the screenshot
or copyright-free images to your writing regarding your content. For example,
if you are explaining or introducing a tool or process then you should add a screenshot
of the interface for easy understanding
·
Adding reference through
citation is very beneficial to make trust in the readers. A citation is a
reference to the original source from where you got the concept about a specific
term.
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| how to write a blog post |
Below is the example of how Backlinko,
which is a popular SEO blog adds the screenshot of the email that is explained
with the process in the article.
6.
Add helpful sub-headings
In SEO, sub-heading is important
because it helps the search engine crawlers to understand the content and let
it rank.
Moreover, this is becoming common
that the readers don’t have the time to read the whole of the article instead
they just read the sub-heading and understand the content.
In the guest post submission, the
sub-heading holds the same importance as it has in the blog post. Sub-heading
will help to rank over more search queries as well as increase the readability
score of the post.
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| how to write a blog post |
7.
Check Grammar and
Plagiarism issues
When you complete your writing,
this is necessary to check the writing issues in your content to avoid any
rejection from the guest posting site.
Grammatical errors might become
the reason for the lack of trust for your audience in your writing. If your
writing is error-free then it would look professional and trustable.
There are different tools that
can help you in removing the grammar checking like Grammarly, which gives
suggestions for the errors to solve.
On the other side, plagiarism is
another issue that needs to be solved because it is dishonest for the search
engine as well as for the site on which your guest posting will be live.
With plagiarism in your article,
your article won’t be published on the other blog and it will be rejected all
the way.
To avoid this, the plagiarism checker can help you to know the originality of your writing.
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| how to write a blog post |
This step is just like
proofreading where you have to finalize your post for submission. This step is
important because you would have to read all the content and find mistakes.
This step also includes the SEO
implications and quality of the content. If the quality of the content is not
good, you should modify the weak sentences.
There are different tools for
this person like Yoast, HubSpot that will give you a score as well as help to
know the recommendation for improvement.
Conclusion
When you writing the guest post, it is compulsory for you to make it
completely optimize the search engine because it will not only impact the
ranking but also the relevant audience.
Besides the ranking and referral traffic, the SEO upon guest post will also
help to increase the quality of the backlink you are obtaining from the guest
post.
Most of the sites that offer guest posts usually go for having a rule for
writing and you need to follow these rules. Now, this is common that the rules
of these sites are about SEO factors which should be followed.
If you are writing for a high authoritative site then you need to write using SEO implications because they don’t accept any poor quality content.
