Key factors for a Health APP
The Health sector together with the ascending Digitization, is experiencing a true boom in America and Europe. With Chiyana a few months ago, we already reflected on: Telemedicine. Has your chance come? . Every day, more than 200 health services are published in APP Stores, but despite such rapid growth, the market is still far from saturation, much work remains for Health APPs to mature and become tools integrated into our style of life and useful for health professionals.
The Health APP market
Consumers around the world are downloading and spending more
money than ever on health apps.
According to Statista, the size of the global mobile health market is projected to reach $ 333 billion by 2025.
As analyzed in Goldstein Market Intelligence, the global market for mobile health devices will grow 38.6% annually in the coming
years.
According to this research by NCBI, about 68% of
the population in the US has a health app on their mobile phones.
Income forecast in Health APP. Source: Statista
Many things begin to change in relation to the way in which
health reaches the general public, creating new channels and ways in which to
communicate and send and/or receive information. The mobile health app
market is growing by leaps and bounds. This huge industry is expanding
every day and shows no signs of stopping, stimulated, among others, by the
COVID-19 pandemic.
Health APP success stories
Peloton, which offers bikes and treadmills with a built-in screen for online workouts at home has increased more than 50% in one month. The Mirror company, which in 2016 invented an interactive training mirror and has raised more than $ 70 million in investment for its application, has doubled its sales since the beginning of the pandemic to the point that Lululemon, a sportswear company, wants to buy it for 500 million dollars.
As you may have observed in the examples, these success stories do not focus your business solely on a Health APP, the key factor is to offer a range of services far beyond simply a Health APP. The functionalities in the Health APP must be accompanied by objectives and purposes that consequently have an improvement in our Health. The services are very diverse, from exercise machines, monitoring equipment, to accessories or clothing.Telemedicine
According to Research2Guidance, 80% of
doctors use medical apps to improve their work. Mobile devices are
changing the way patients communicate with doctors. Currently, doctors
have the ability to communicate with video and voice, although it is not the ideal scenario, there are specific cases and procedures that can be performed
without a problem through this means.
A few years ago, the vast majority of health apps were actually
lifestyle apps for sleeping, training, or nutrition, but now there are also a large number of services focused on telemedicine, allowing you to communicate
with a doctor, monitor and analyze possible symptoms.
For example, the other day I was surprised by the
announcement of a large Spanish telephone company, which we all know
well. This company advertised offering an eHealth service, with which you
could communicate with a health professional. All this taking advantage of
the technology you already have to view the multimedia content offered by this
company. Technologically, I find it fantastic the ease with which with the
remote control of your TV you have direct access to a medical professional on
the other side of the screen, although clinically I suppose it will have its
limitations of course.
To offer the best healthcare, professionals in the sector
need powerful and intuitive tools. That is why wearables with measurement
and monitoring of your vital signs, among others, allow you to effectively inform,
in addition to being able to carry out revolutionary medical research, reaching
millions of people. The result of the use of these devices is more
efficient, personalized, and, ultimately, more humane care.
Data measurement and monitoring
Currently, the vast majority of mobile phones have the
ability to measure your heart rate, respiratory rate, monitor sleep, physical
activity, among others, in addition to having the ability to share this
information with other devices to evaluate or expand capabilities.
As the Gallup poll shows, 45% of the US
population has tried some type of mobile health and fitness applications, and
20% are regular consumers of these services. Without forgetting that we
carry our mobile phone 24 hours a day. From my point of view, monitoring
through wearables such as Apple Watch or Fitbit has made it
possible to professionalize the world of the Health APP. Currently, there are
already more than 15,000 scientific publications that examine the
capabilities of these wearable devices.
These wearable devices are intended to provide more
comprehensive health information and have the potential to play a relevant role
in clinical care and shared decision-making between patients and healthcare
professionals.
Apple is democratizing healthcare by providing access to
precision sensors and software so that consumers can access real information
about their health and learn how the decisions they make affect them in their
day-to-day lives. To do this, Apple has its own development framework for
Health APPs, ResearchKit, and CareKit, which allows facilitating the design of Health APPs in all kinds of areas. This open-source framework simplifies medical management processes such as informed
consent, measurement, and monitoring of health data 24 hours a day, not only
during periodic visits.
Conclusion
For millions of people around the world, mobile phones,
tablets, computers, TV, among others, already act as mobile devices in health
and communication and diagnosis for telemedicine, especially in times of social
distancing. More and more we choose to install health and/or healthcare
applications on our phones, seeking personalized control over the way we access
and manage our health, from lifestyles such as sports to medical care with our
health center. There are endless possibilities where we are only seeing
the tip of the iceberg.
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