How to Promote Clothing Business With a Small Budget

How to promote clothing business with a small budget

Have you been looking to start an online business and have a passion for fashion? If that’s the case, you may want to consider starting an online store.

 

With the help of Printify, figuring out how to start a clothing line with no money should not take you too long. And once you have the website up and running with some products on it, you can move on to the next step, which is advertising.

 

If you have invested most of your budget in building a website or hiring a designer who helped you with the clothing line, the marketing funds may be lacking. However, it does not mean that you cannot create a solid advertising campaign For a clothing business, everything is possible. 

 

Join Relevant Social Media Groups

 

Roughly 71% of shoppers believe they will get a better deal online than in stores. They spend time looking for good deals on the internet, and social media is one of the best places to find it. Other people share their findings with friends or on social media groups.

 

Given how popular the clothing industry is, it should not come as a surprise that you can find a plethora of groups on social media platforms like Facebook.

 

As someone who is looking to promote their business, you will need to join these groups and suggest to other members to check your brand. Of course, pay attention to the rules. In most cases, spamming right after joining a group will result in a ban.

 

Post on Forums

How to promote clothing business with a small budget

Online forums are not as popular as they were because of social media, but you should still find some active communities that use online forums.

 

Similar to social media groups, do not start spamming links to your website after just joining. Moderators will get the hang of your intentions and will not hesitate to banish you from their forum.

 

Instead, you should take some time to introduce yourself, engage in discussions with others, build some trust. Then, when you feel like you have a certain status on the platform, you can look for ways to advertise your clothing line.

 

Organize Contests

 

Social media presence is one of the cornerstones of a successful marketing campaign. If you have some clothes that you are willing to part with, then why not organize a contest and attract social media followers that could become your customers?

 

The process is pretty simple. Take a picture of clothes you want to give away and create a post where you announce the contest. Ask social media users to like, share, and comment to participate.

 

People will be eager to join because it takes a few seconds. Contests on social media tend to go viral because so many people share these posts.

 

Send Freebies to Influencers

How to promote clothing business with a small budget

You could also consider collaborating with influencers. Since you are on a low budget, paying influencers with money might not be an option. However, you still have the option to send them some clothes for free in exchange for a shoutout.

 

The top influencers may not be willing to collaborate with you because you may not be famous enough, but that is not really a problem. There are plenty of micro-influencers who would be happy to help you.

 

Also, do not underestimate micro-influencers because they do not have as many followers as A-listers. Micro-influencers have better overall engagement and working with multiple micro-influencers simultaneously could prove more beneficial than working with someone who has hundreds of thousands of followers.

 

Social media is the go-to place to find influencers. At the same time, you could also check platforms like Fourstarzz Media, The Room, Tribe Dynamics, or Heepsy.

 

Collect an Email List

 

You may hear digital marketers claiming that email marketing is not that effective anymore. There is some truth in there, but for someone who has little money to invest, the method could prove quite valuable.

 

The difficulty is getting a solid email list. Do not expect to stumble upon one randomly. There may be some people willing to sell an email list, but that will cost you, and it is difficult to predict whether that investment would be worth it.

 

Instead, you should collect emails on your website. Incentivize visitors to subscribe to a newsletter, offer them perks like discounts or free shipping, and think of other ways to have them submit their emails.

 

Also, once you start sending promotional emails, avoid spamming the inboxes of the recipients. If you send too much promotional material, people will unsubscribe.

 

Write Content to Boost SEO

How to promote clothing business with a small budget

 

Organic traffic is worth a lot. If you cannot hire a professional search engine optimization manager, you will need to spend time learning the craft yourself. Even basic optimization can make a difference.

Your priority should be writing content with relevant keywords. For a clothing business, you can start a blog and publish content that revolves around shopping guides, clothes reviews, industry news, and other relevant information that website visitors may find interesting.