Tricks for SEO | 5 Main SEO Metrics You Need To Know In 2021

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Tricks for SEO | 5 Main SEO Metrics You Need To Know In 2021

Tricks for SEO 5 Main SEO Metrics You Need To Know In 2021
Tricks for SEO 5 Main SEO Metrics You Need To Know In 2021


One of the biggest challenges of SEO is knowing whether what you’re doing is working or not. These are Tricks for SEO in 2021. 

Whether your SEO efforts are bringing any results or you need to improve. Or you’re moving in the right direction.

Besides, the SEO process can take long before your efforts start to bring great results.

To do SEO the right way, you need to know the most important metrics to track.

There is no room for guesswork in SEO.

This is why most people ask:

 what are the most important SEO metrics?

With the best SEO metrics, you can set goals and measure the performance of your campaign.

Besides, you can use specific metrics as your key performance indicators so you can gauge the success of your SEO campaign against those metrics.

In this article, we’re going to share with you five of the most important metrics for measuring your SEO performance according to a study by assignment help.

So without much ado, let’s get rolling.

1.   Organic Search Traffic

Organic traffic is one of the key metrics to measure your SEO results with these Tricks for SEO. 

Let’s find out more about it:

One of the goals of a search engine optimization campaign is to drive traffic to your website.

That means that all your SEO effort will be useless if it’s not helping you bring traffic to your online business.

When users perform search queries on search engines, results are displayed related to the terms they have entered.

When these users click on a page that appears from the SERPs and find your website, you have attracted organic traffic.

In simple terms, organic traffic is free traffic you attract from search engines- when you do SEO correctly using Tricks for SEO.

The good thing about organic traffic is that it’s targeted. You optimize your webpages for specific keywords so that when users search questions related to those keywords, your pages are displayed in the search engine results.

And because the searcher is looking for something specific, if your pages appear in the search, it means you can provide a solution to their problem- thus you increase your subscriber list or gain a potential customer.

This shows that your SEO strategy is working.

Tracking your organic search traffic helps you see how many visitors are coming to your site from search.

You can use any or a combination of the prominent SEO tools out there like Google Analytics to track organic traffic.

You can also take your SEO tracking game a notch higher by segmenting traffic data to know exactly where your website traffic is coming from.

This takes us to the next thing:

Organic traffic data segmentation

Here is how to do it.

Segment traffic by landing pages

You want to identify pages that are driving the most traffic so that you can improve those that aren’t.

For instance, if you notice that some pages are appearing on page 1 of the SERPs while others aren’t ranking better, it means that you need to optimize the under-performing pages correctly.

You can achieve this when you segment organic traffic by landing pages.

By region/location

Knowing where your search traffic is coming from is important particularly if you’re targeting traffic from a specific region or location.

Besides, you could also know the cultural and economic settings of your target audiences.

Knowing how people are interacting with your brand around the world can help you open your business to new market opportunities you might never have known.

Typically, you want to start tracking organic search traffic country. You might find out there most of your visitors are coming from overseas thus enabling you to update your marketing strategy accordingly- this is where you can consider doing international SEO.

Also, you might find out that your SEO efforts are driving traffic from countries that aren’t suitable for your products. If this is the case, you might want to direct your efforts to countries that matter to your business.

Secondly, you can track traffic by state. Sometimes your website could be getting traffics from the whole country but your products could be appealing to customers in certain states only.

You can then direct your efforts to make sure you get more traffic coming from those states.

Alternatively, if states that profitable to your business aren’t bringing profitable traffic, you might improve your website experience or find out what’s not working well in it.

You could also track search traffic by city using these Tricks for SEO.

By user type (new vs repeat visitors)

You can also segment traffic by user type to see how many new or repeat visitors are coming to your website. If you’re only getting new visitors but no one is coming back after they are gone, then you’d want to see what’s not working well so you can adjust your website accordingly.

Segmenting traffic by device type

You can also segment organic traffic by device type to see what types of devices are driving the most traffic to your website.

For instance, if your website is getting more traffic from desktop devices then you’d want to make it mobile-friendly so you can attract mobile traffic as well.

By source 

You also want to know how people are discovering your website. Are they clicking on links placed on other websites (guest blogging efforts) or are they coming from search engines or through social media?

Knowing the source of your website traffic can help you focus your SEO efforts on the medium that matters the most to your business with Tricks for SEO. 

2.   User Experience Metrics

Organic search has changed tremendously. From the way search engines evaluate pages and content to the way they decide what to show searchers and what not to, the whole process has evolved over the past decade.

Today, digital marketers and content creators are focusing more on user experience than HTML structure.

Unfortunately, many people are still struggling with measuring and understanding how user experience and organic search correlate.

If you’re working on an SEO campaign, you need to pay attention to user experience and engagement metrics for your website.

These metrics are used to measure the experience of your website visitors when they come to your website.

Google uses user experience signals to determine whether to rank your site or not.

Below, we’ll talk about some of the important user experience and engagement metrics that are associated with improved Google rankings.

But before that, let’s understand something:

How User Experience (UX) Impacts SEO?

First off, user experience is a term used to refer to how people perceive and interact with your website.

User experience focuses on users’ pain points.

When getting your website’s UX correctly, your visitors can find the information they are looking for with ease.

UX can increase engagement. And when people engage with your website without getting confused, it tells search engines that it is worthy of ranking.

In a nutshell, user experience and SEO have the same goal: to help users get what they want without a struggle.

SEO will drive users to the pages with content they want then UX will provide them with answers to their queries when a user lands on the webpage.

Google Analytics is one of the best tools for organic search analytics to track the performance of your website across the key user experience metrics below.

Bounce rate

Bounce rate is a metric that indicates the percentage of visitors who land on your page and leave immediately.

For instance, visitors may land on your homepage or landing page and leave without checking another page on your website.

A high bounce rate can tell search engines that your content isn’t relevant to them, or users didn’t find the information they are looking for, thus they left immediately they came.

A high bounce rate can be brought about by numerous reasons such as poor web design, irrelevant or poorly formatted content, slow site speed, etc.

All these can affect the user experience of your website and hurt its performance in organic search.

You must always check your site’s bounce rate and fix any issues to increase conversions.

Page speed

Page speed or otherwise load time indicates how fast your webpages load content.

Customers of today aren’t patient anymore. In fact, a 1-second delay in page load time can result in a 7% reduction in conversions.

Pages that take too long to load in your website will also have a high bounce rate which can affect user experience and hurt your organic search rankings.

For that reason, you want to make sure your website loads fast.

You can use Google PageSpeed Insights or any of your preferred tools to measure the speed of your website and fix technical issues hurting page speed.

Page dwell time

Page dwell time is also one of the main SEO metrics that indicates the amount of time your visitors spend on your website.

The more time users stay on your page the higher the dwell time will be-and this tells search engines that your content is interesting and relevant to your audience.

Equally, the less the time users spend on your website, the low the dwell time-and this can hurt your search rankings.

To increase page dwell time, you need to focus on creating high-quality, relevant content that helps your audience solve their problems.

Average pages per session

This SEO metric indicates the average number of pages users visit per browsing session. You can make people want to read more of your pages by publishing valuable content on your website.

Top exit pages 

This is a Google Analytics metric that indicates pages that trigger website visitors to exit.

You can then find out what’s not working well and make changes accordingly.

Mobile responsiveness

Today, more than 50.81 percent of global website traffic comes from mobile. If your website isn’t opening properly on smaller screens then you’re missing out on a huge audience.

Google determines your website’s mobile-responsiveness using their Google Mobile Responsiveness Test to decide whether or not to rank a website.

3.   Local SEO Metrics

When you optimize your website for local SEO, you increase its visibility in local search results.

That means that people in your local area will be able to see your products or services when they search for a term related to what you sell.

Well, web-based businesses don’t focus too much on local search engine optimization. However, it can be a plus if you do it.

Besides, businesses that sell products locally can benefit a lot from monitoring the following local SEO metrics:

Local keyword rankings 

Local keyword rankings is a metric that indicates the rankings of your web pages in the search results for local search terms.

Often, you can track this metric to know how many people are searching for your products or services near you or in your area.

Businesses that rank for keywords targeted to local searchers can attract local customers.

Business directory listings

If you aren’t familiar with local SEO, you can get your business listed in high-quality directories in your local area.

The more citations and directory listings your online business gets online the more likely your website will perform in local search.

You must avoid spam directories or those that aren’t relevant to your business though.

You can use a local SEO tool like SEMrush to analyze and manage your online citations.

Google reviews and ratings

Businesses with more Google reviews and good customer ratings can appear at the top of local search results.

The good thing is that it’s easy to achieve this by setting up engagement campaigns on social media.

4.   Off-Page SEO Metrics

Off-page SEO metrics include those indicators that affect your performance of your SEO campaign from outside of your website. 

They include:

Backlinks

Backlinks are one of the top Google ranking factors for websites hence can never be left out from any list of the main SEO metrics.

Tracking your backlinks will help you know whether your link building strategies are working or not.

You also want to consider the number of backlinks your website is getting from outside websites.

Focus on getting quality backlinks though because it doesn’t add anything to your website having more poor quality backlinks.

Usually, Google loves websites with a healthy backlink profile and more backlinks.

Referring domains

This off-page SEO metric indicates the number of unique websites linking to any page of your website.

According to Google, it’s better to have 10 links from 10 different websites than getting 100 links from the same website.

Websites with higher unique referring domains are likely to get higher search rankings and increased organic rankings.

You must ensure your links are coming from websites with a higher domain authority as well.

You can use Google Search Console or any premium SEO tool to analyze your backlink profile, referring domain, domain authority, etc.

5.   Click-Through Rate

The average click-through rate of a website indicates the percentage of visitors who visit your website after clicking on a link in search results.

For instance, assuming 100 different people saw your website in Google’s SERPs, but only 10 clicked and visited your website, your CTR would be 10%.

This metric is useful when you want to evaluate the effectiveness of your pages in attracting the attention of your audience in search results.

It’s also a measure how the effectiveness of your website’s title tags and meta descriptions.

This explains why it’s important to write mouth-watering meta descriptions and thought-provoking title tags on your webpages as they are the main elements that are displayed when your website is displayed in search.

If your website is getting low CTR rates, it means something is lacking in these two elements.

You can optimize your meta descriptions, title tags, and URLs and claim your spot on Google’s position zero (featured snippets).

Studies suggest that pages ranked on page one get an average CTR of 31.52% of the clicks on desktop and 24.05% of mobile.

That means that the lower your site ranks on Google’s SERPs the lower the click-through rates it gets.

The good news is that it’s easy to track this metric using Google Search Console.

Additional Key SEO Metrics

NOTE: Even though we have included these Tricks for SEO or SEO metrics in the additional section of our article, you shouldn’t underrate any of these because they are as important as the other ones we have listed here.

Organic conversions

No matter how many people visit your website after clicking on it from Google’s SERPs, if they aren’t taking any action, you still have more work to do in your SEO campaign.

After all, the most important goal of any Tricks for SEO or SEO strategy is increasing leads and sales.

If people are coming to your website but aren’t making a purchase, subscribing to your email list, or making phone calls, etc, your SEO efforts are as good as dead-(you need to up your game!).

To ensure you’re attracting quality traffic to your website, you need to track your website’s organic conversions.

Your Turn!

Undeniably, SEO has become more complicated.

Worse, measuring SEO success has also become harder.

Besides, it’s not effective to rely on individual metrics to measure the performance of your SEO strategy.

You need to track a combination of these five main SEO metrics and many others not featured in our list to see great results with these Tricks for SEO.

What are your most important SEO metrics for your online business? 

What are the best Tricks for SEO in 2021 to learn? 

Please add them in the comment section.

Author Bio:

Susanna Balashova is an expert SEO, online entrepreneur, and content writer who contributes content to the essay writing service UK blog. Besides, during his college years, he worked as a college paper writer.

You can follow Balashova on Twitter or connect with him on LinkedIn.

 

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