Is HubSpot a Good CRM?

Is HubSpot a Good CRM ?

If you’re a business executive that’s always looking out for the latest trends, chances are you’ve heard about HubSpot before. This system has been at the forefront of the business landscape all over the world, and it has been adopted by some of the biggest businesses in the world including Casio, the BBC, Suzuki and many more.

You might be wondering what HubSpot is? HubSpot is a Customer Relationship Management system, but as you’ll see throughout this article, it’s about much more than just building relationships between a business and its customers. CRMS, as they’re more often referred to, are used to empower a business and its employees to become more productive, more efficient, and ultimately, to generate more money.

As long as you integrate HubSpot correctly, and use it effectively, your business will thrive with this innovative and industry leading system. The system is incredibly easy to use and it will connect your entire team onto one centralised database, which allows your workforce to collaborate more effectively than ever before. Keep reading to find out more about HubSpot and why it’s one of the best CRMs that your business can adopt.

What is HubSpot Used For?

First of all, what exactly is HubSpot used for? HubSpot may be a Customer Relationship Management system, but that name could be slightly misleading to most people. In short, HubSpot is a marketing, sales, and service platform all rolled into one. The system will help companies to attract customers, convert leads, and retain them. Basically, it’s an essential system for any business that wants to grow and thrive in the modern world.

HubSpot is split up into three different branches: the Sales Hub, the Marketing Hub, and the Service Hub. It’s important to keep this in mind as we’ll be exploring a unique feature about these branches later on.

The Sales Hub will allow your team to set up a sales pipeline that tracks leads and deals. This simple management system will assist your team in closing more leads, and getting the job done. HubSpot will also track analytics surrounding your sales such as how many leads you have converted, and how long it takes to close them.

The Service Hub will help your team to build relationships with your customers. Every query and problem can be addressed within minutes of receiving them — no more customer questions getting lost in your email inbox. HubSpot also allows you to set up a live chat function, or an automated chatbot on your website that will help customers to get their answers quickly and easily.

The Marketing Hub is all about bringing in more leads and getting your business recognized by more people. But, it’s more focused on getting your business in front of the right people. This is known as inbound marketing, something that HubSpot has pioneered and thrives in!

Is HubSpot Actually Free?

What truly makes HubSpot stand out above the crowd is the fact that it’s available for free. Most CRMs on the market are available with  free trial or a demo account, which means that you don’t truly get to experience the benefits of using them.

HubSpot on the other hand is a fully functional free CRM. It’s rare to find a free CRM that really works, and that’s why HubSpot is one of the best options for small to medium-sized businesses.

Of course, there are some limitations to using the free version of HubSpot. Some features are locked behind paid packages, but that’s understandable considering the fact that the company still needs to make money. These limitations include having just one sales pipeline, having HubSpot watermarks on email templates and live chat boxes among some others.

Nevertheless, the free version of HubSpot is still an excellent choice for any business. What’s even better about this feature is that each of the three HubSpot branches can be upgraded independently of one another. For example, if your business needs to focus more on marketing and would like access to more marketing features, you can move your Marketing Hubto the paid version, while keeping your Service Hub and Sales Hub on the free version.

This feature allows businesses to tailor HubSpot to their personal needs and preferences rather than paying for features that they don’t need and would never use. This flexibility is something that you can’t find with any other CRM, and it’s a game-changer for any business executive on the lookout for a great CRM.

Is Hubspot User Friendly?

One of the elements that concerns business executives the most when adopting a new system is whether it’s user friendly or not. There are several CRMs out there that are not only complex and difficult to learn, but also incredibly difficult to integrate with the rest of your business systems.

Salesforce for example, might be rated as one of the best CRMs that you could possibly find, but it has tons of hidden fees. For example, the system is so complex that an expert team is required to implement the system and keep it running. This adds massive amounts onto the overall cost of the CRM.

HubSpot on the other hand is much easier to work with. Not only can you integrate the system easily, but it also runs itself and requires very little maintenance, especially when it comes to the free version.

Many team members are also often worried about taking on a new system and learning how it works. But HubSpot comes with a free academy that includes video tutorials and several other resources that will help your team to quickly get to grips with everything they need to know about the system and how it works.

Final Thoughts

HubSpot is an unfair advantage for any business, and it’s a must have if you want to take your business to the next level. You need to make sure that you implement the system properly, even if you’re using the free version. Make sure not to take any shortcuts during the initial phase and set up, and to get advice from an expert if needed! Make sure to do more research into HubSpot to see why it’s the best CRM that you could invest in.