RSS Feed Marketing Techniques That You Should Follow

RSS stands for Really Simple Syndication.

Okay.. but what does that mean?

Imagine having a news or information feed that helps you to consume content without having to visit different websites every hour. Hopping from one website to another just because you want to stay updated with news or information can be extremely hectic. This is where the RSS feed comes in handy.

As an internet user, you must have come across the Orange icon. This is your RSS feed icon.

In case you are unaware of the usage of RSS, here is a list for you.

Examples of an RSS feed

● Follow the discussion on web pages without having to visit the webpage every time.

● Keep yourself up to date with the latest news

● Stay informed with the latest news on local, national, and international news

An RSS feed is a systematic distribution of content. In a more formal way, It refers to files easily read by a computer called XML files that automatically update information.

Believe it or not, it is one of the best content marketing strategies that you can incorporate into your marketing strategies.

Therefore, in this blog, we are going to discuss the best RSS feed marketing Techniques that you must know.

But, before that let’s understand why we should have an RSS feed on website.

Benefits of having an RSS feed

● When you have an RSS feed, you get one more channel for brand awareness

● Since RSS feeds are subscribed by the readers and they are not spammy, it has more impact than the other content marketing strategies.

● When you update engaging content on your website on a daily basis, you invite your readers to visit your website. As a result, it increases the traffic to your website.

● It also helps you to reduce the bounce rate of your website. As an RSS feed provides enough content on your website to let your readers genuinely scroll through your website.

RSS Feed Marketing Techniques That You Must Know

Social Media Aggregator Tools

If you are a website owner, you must be worried about your website traffic. In such a case, you can use any social media aggregator tool to embed RSS widget on website.

These tools are usually highly cost-effective to embed the RSS widget on your feed right now. It enables you to collect and display highly engaging content. This allows you to increase the amount of time people spend on your website, which eventually reduces the bounce rate of your website.

This also includes a profanity filter, allowing you to select which content should be displayed on your website.

The good news is these RSS aggregator tools are highly customizable. These tools allow you to select a template, template and change the font size. This allows you to customize and align your RSS widgets with your brand image.

With the help of this tool, you can embed the RSS widget in just a few steps without having to hire any developer.

Using these tools you can also generate an analytical report that helps you to analyze the user behavior and determine what type of feeds are working for your website.

This helps you to plan your content ahead. Once you know what your audience likes, you can post content that aligns with the niche.

Moreover, it also provides a responsive widget, which means that you do not have to change the dimension of your feed according to the screen sizes of the devices. These tools will automatically adjust the screen size of the widget according to the device.

Email Marketing

Apart from embedding on your website, you can also incorporate RSS feed into your Email marketing strategies.

RSS has become an essential tool in the marketing world, you can quickly add RSS feeds to your emails to keep up with what’s happening in your industry or community.

This allows your subscribers to read and interact with your blog post without having to leave the webpage.

When someone joins your email list because they are genuinely interested in your content. What's great about RSS emails is that you're notifying an already engaged audience about a new blog post.

The best part of these campaigns is that they are automated, which means you just have to send the email, and wait for the traffic to roll in.

In a nutshell

No matter how many digital Gurus say that RSS is dead, it still has enough potential to drive your conversion and revenue. It is still a great help to businesses, so including it in your marketing strategy can be beneficial. This is an easy-to-implement tactic to increase the traffic to your website.

The methods described above are the most basic ways to incorporate RSS feeds into your content marketing strategies.

So, try them out now and choose the one that best suits your style and needs.