7 Tips for How to Sell on Pinterest as an eCommerce Brand
You might have used
Pinterest as a platform to find recipes or DIY ideas. But do you know, people
today are using Pinterest as a major shopping search engine. As per research, 89% of US pinners use Pinterest to research
purchasing decisions.
And with Pinterest
having 320+ million active users, you as an eCommerce brand can do a lot with
this platform too.
In this article, we
will talk about how Pinterest can be used by eCommerce to sell its products.
So, keep reading.
Why
Pinterest?How to sell on Pinterest
Before we move to
the main section of our article, let us tell you, why you should use Pinterest
and what makes it different from other social media platforms?
Pinterest is being majorly used by social
media users for discovering and shopping new and unique products. If we talk
about the figures, it’s 3 times higher than Facebook and Instagram. The search-focused ecosystem makes
the platform even more desirable for the users.
According to a
survey, the product pins have doubled in the last year which means huge traffic redirecting to the retailer’s website. Similarly, 93% of
pinners have shopped online in the last 6 months and a 36% increase has been
seen in the saves.
Hopefully, you
would now be clear that Pinterest is a must-have for your eCommerce marketing
strategy.
How To
Create A Pinterest Business Page?
To begin selling on
Pinterest, you need to first have a Pinterest Business page. This is where you
will create all the revenue-driving pins and keep a track of the sales stats.
Here, have a look:
- Create and set up your business account here.
- Verify
your website so that Pinterest knows the website belongs to you.
- This may take some time, so be patient.
Pinterest Features That Can Help eCommerce Business
How to sell on Pinterest |
With the best
in-built shopping-focused features, Pinterest enhances your marketing strategy and
lets you sell directly from the platform.
Have a look at some
of the best features that Pinterest has to offer:
Product
Pins
This is an
important feature as it takes the users directly to the relevant product page
when the link is clicked. Product pins let you create a catalog of your
products, so users don’t have to spend time scrolling through your store.
How to use Product pins?
●
Use one product per product
pin.
●
Mention the price of the
product.
●
Use relevant keywords that
users might be searching for.
●
Add a link to the related
shopping page.
Catalogues
With catalogues,
you can upload your entire product range to Pinterest. You can also organize
the catalogues so that users can find the products quickly and easily.
How to use Catalogues?
●
Upload the entire product
catalogue.
●
Group the similar products.
●
Organize your feed to make the
products visible to shoppers while searching.
Video
Pins
As the name
suggests, video pins show video reels rather than static images. Video pins are
more engaging and keep the users interested throughout.
How to use Video pins?
●
Use video pins to tell a story
or to share customer stories.
●
Show a product demo.
●
Keep the videos short but
engaging.
●
Mention the link to the
product’s page.
Shop
Tab
Pinterest recently
introduced the “Shop” tab. This feature lets the users filter their searches to
include only the product pins. This feature is helpful for users who have
already decided to make purchasing decisions.
How to use the Shop tab?
●
Mention prices with the product
pins.
●
Insert relevant keywords to
make sure your products are visible when users search for them.
●
Use high-quality pictures.
Best Practices For Selling On Pinterest
How to sell on Pinterest |
Selling on
Pinterest is not that hard. All you need is to follow certain practices to
stand out amongst others.
Learn
Pinterest SEO
Keywords are
important almost everywhere including Pinterest too. When you optimize your
pins with relevant keywords, you are enhancing your chances of visibility on
the platform.
Begin with
researching keywords that people are already using. The best and easiest way to
do this is to tap into Pinterest’s autocomplete search function. Type the name
of your product and see what other people are searching for related to it.
Once you have the
list of keywords related to your product, use it in your product’s descriptions,
pins, etc.
Create
Shareable Pins
The more your pins
are shared by users, the more your brand would grab more eyeballs.
You can use text to
show what your brand or product is about. You can also add bulleted lists,
quotes, and other elements to attract more people to share your content.
Share
Diverse Content
Keep experimenting
with the pins that you create. Use a variety of formats to create and share
various types of content.
You can use
user-generated content, videos, images, lifestyle posts, etc., to see what
attracts your audience more. Creating a variety of content can also increase
click-throughs and purchases.
Keep
A Look At The Analytics
It is easy to
assume that you know what your audience likes, however, it’s essential to keep
an eye on the real-life stats. Tune into the posts to see which post is
performing better.
Pinterest Business
analytics is a great way to learn more about your audience, their likes, and
interests. You can also get an overview of the number of impressions your pins are
getting and the increase or decrease in the engagement.
Create
A Unique Branding Of Your Business
Your Pinterest page
must be an extension of your business. Your aim should be to let users
instantly recognize whose page they are on. You can create a color scheme for
your pins or choose a definite font and style to establish your unique
impression.
Keep
A Mobile-Friendly Approach
People use mobile
to do the majority of the online shopping and that includes Pinterest shopping
too. Therefore, you must optimize your Pinterest account as per mobile
specifications. Make sure your pins are visible clearly on small screens.
Use
High-Quality Pictures
Pictures are a
game-changer. And hence, it’s crucial that you use high-resolution images in
your Pinterest account. People immediately make or drop purchasing decisions
based on the quality of pictures.
What Can You Sell On Pinterest?
How to sell on Pinterest |
Now that you know
the best practices to stand out amongst others, it’s important to know what
type of products you can sell on Pinterest. Although you can sell almost
everything on this platform, there are certain products that perform better
than others.
Let’s have a look:
●
Outdoor bars +2,795%
●
Indian living rooms +2,080%
●
Indoor water fountains +917%
●
Audio room +803%
●
Australian landscaping +784%
●
Home coffee stations +751%
●
Japanese soaking tubs +563%
●
French antiques +384%
●
Home theatres +368%
●
Spanish bathrooms +309%
●
Microgreens growing indoors
+223%
To Conclude
If Pinterest was
not in your marketing strategy, it’s high time that you include it. With the
above-mentioned practices and features, we hope you now understand the
importance Pinterest holds for eCommerce brands.
Begin by setting up
your Pinterest Business page and create a collection of pins that are
eye-catchy and drive the users to the original product page.
Hopefully, this article would have helped you find what you were looking for. Do you have any doubts? Share it in the comments section.
Author Bio:
Name: Bhavik Soni
Bio:
Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook, and other social tools on the web.
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