7 Tips for How to Sell on Pinterest as an eCommerce Brand

You might have used Pinterest as a platform to find recipes or DIY ideas. But do you know, people today are using Pinterest as a major shopping search engine. As per research, 89% of US pinners use Pinterest to research purchasing decisions.

And with Pinterest having 320+ million active users, you as an eCommerce brand can do a lot with this platform too.

In this article, we will talk about how Pinterest can be used by eCommerce to sell its products. So, keep reading.

Why Pinterest?

How to sell on Pinterest 

Before we move to the main section of our article, let us tell you, why you should use Pinterest and what makes it different from other social media platforms?

Pinterest is being majorly used by social media users for discovering and shopping new and unique products. If we talk about the figures, it’s 3 times higher than Facebook and Instagram. The search-focused ecosystem makes the platform even more desirable for the users.

According to a survey, the product pins have doubled in the last year which means huge traffic redirecting to the retailer’s website. Similarly, 93% of pinners have shopped online in the last 6 months and a 36% increase has been seen in the saves.

Hopefully, you would now be clear that Pinterest is a must-have for your eCommerce marketing strategy.

How To Create A Pinterest Business Page?

To begin selling on Pinterest, you need to first have a Pinterest Business page. This is where you will create all the revenue-driving pins and keep a track of the sales stats.

Here, have a look:

1. Create and set up your business account here.
2. Verify your website so that Pinterest knows the website belongs to you.
3. This may take some time, so be patient.

Pinterest Features That Can Help eCommerce Business

How to sell on Pinterest

With the best in-built shopping-focused features, Pinterest enhances your marketing strategy and lets you sell directly from the platform.

Have a look at some of the best features that Pinterest has to offer:

Product Pins

This is an important feature as it takes the users directly to the relevant product page when the link is clicked. Product pins let you create a catalog of your products, so users don’t have to spend time scrolling through your store.

How to use Product pins?

●     Use one product per product pin.

●     Mention the price of the product.

●     Use relevant keywords that users might be searching for.

●     Add a link to the related shopping page.

Catalogues

With catalogues, you can upload your entire product range to Pinterest. You can also organize the catalogues so that users can find the products quickly and easily.

How to use Catalogues?

●     Upload the entire product catalogue.

●     Group the similar products.

●     Organize your feed to make the products visible to shoppers while searching.

Video Pins

As the name suggests, video pins show video reels rather than static images. Video pins are more engaging and keep the users interested throughout.

How to use Video pins?

●     Use video pins to tell a story or to share customer stories.

●     Show a product demo.

●     Keep the videos short but engaging.

●     Mention the link to the product’s page.

Shop Tab

Pinterest recently introduced the “Shop” tab. This feature lets the users filter their searches to include only the product pins. This feature is helpful for users who have already decided to make purchasing decisions.

How to use the Shop tab?

●     Mention prices with the product pins.

●     Insert relevant keywords to make sure your products are visible when users search for them.

●     Use high-quality pictures.

Best Practices For Selling On Pinterest

How to sell on Pinterest

Selling on Pinterest is not that hard. All you need is to follow certain practices to stand out amongst others.

Learn Pinterest SEO

Keywords are important almost everywhere including Pinterest too. When you optimize your pins with relevant keywords, you are enhancing your chances of visibility on the platform.

Begin with researching keywords that people are already using. The best and easiest way to do this is to tap into Pinterest’s autocomplete search function. Type the name of your product and see what other people are searching for related to it.

Once you have the list of keywords related to your product, use it in your product’s descriptions, pins, etc.

Create Shareable Pins

The more your pins are shared by users, the more your brand would grab more eyeballs.

You can use text to show what your brand or product is about. You can also add bulleted lists, quotes, and other elements to attract more people to share your content.

Share Diverse Content

Keep experimenting with the pins that you create. Use a variety of formats to create and share various types of content.

You can use user-generated content, videos, images, lifestyle posts, etc., to see what attracts your audience more. Creating a variety of content can also increase click-throughs and purchases.

Keep A Look At The Analytics

It is easy to assume that you know what your audience likes, however, it’s essential to keep an eye on the real-life stats. Tune into the posts to see which post is performing better.

Pinterest Business analytics is a great way to learn more about your audience, their likes, and interests. You can also get an overview of the number of impressions your pins are getting and the increase or decrease in the engagement.

Create A Unique Branding Of Your Business

Your Pinterest page must be an extension of your business. Your aim should be to let users instantly recognize whose page they are on. You can create a color scheme for your pins or choose a definite font and style to establish your unique impression.

Keep A Mobile-Friendly Approach

People use mobile to do the majority of the online shopping and that includes Pinterest shopping too. Therefore, you must optimize your Pinterest account as per mobile specifications. Make sure your pins are visible clearly on small screens.

Use High-Quality Pictures

Pictures are a game-changer. And hence, it’s crucial that you use high-resolution images in your Pinterest account. People immediately make or drop purchasing decisions based on the quality of pictures.

What Can You Sell On Pinterest?

How to sell on Pinterest

Now that you know the best practices to stand out amongst others, it’s important to know what type of products you can sell on Pinterest. Although you can sell almost everything on this platform, there are certain products that perform better than others.

Let’s have a look:

●     Outdoor bars +2,795%

●     Indian living rooms +2,080%

●     Indoor water fountains +917%

●     Audio room +803%

●     Australian landscaping +784%

●     Home coffee stations +751%

●     Japanese soaking tubs +563%

●     French antiques +384%

●     Home theatres +368%

●     Spanish bathrooms +309%

●     Microgreens growing indoors +223%

To Conclude

If Pinterest was not in your marketing strategy, it’s high time that you include it. With the above-mentioned practices and features, we hope you now understand the importance Pinterest holds for eCommerce brands.

Begin by setting up your Pinterest Business page and create a collection of pins that are eye-catchy and drive the users to the original product page.

Hopefully, this article would have helped you find what you were looking for. Do you have any doubts? Share it in the comments section.

Author Bio:

Name: Bhavik Soni

Bio:

Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook, and other social tools on the web.