6 Essential Features for Your Ecommerce Store
6 Essential Features for Your Ecommerce Store
Most people think that running a successful eCommerce store is all about
the design and functionality of the platform. While there are many tips on
running a successful online business, you should ensure
that your online store has several key features to assure success. A good store
should allow potential buyers and merchants to complete their transactions
seamlessly. Below are must-have features for your online store.
1. Convenient
Order Management System
A convenient order management system is a crucial feature for eCommerce
stores. This panel makes it easy for merchants to gather accurate information
about various order statuses, exchange order status, COD order verification,
cancellation, refunds, and more.
2. Shopping
Cart
A shopping cart is an integral part of any functional eCommerce store. As
the name suggests, a shopping cart allows your customers to store their
purchases before proceeding to the checkout process. You should ensure that
your online store has a flexible shopping cart that allows both guests and
registered users to shop and checkout with ease. Note that guest checkout
doesn’t require users to sign in, thus shortening the checkout process.
3. Security
You should assure online customers of a secure shopping process. Note
that most eCommerce stores keep information regarding buyer address, credit
card information, and other important private details that facilitate prepaid
shipping. You should integrate the best security systems into your e-commerce
store to mitigate potential breaches and resulting data loss. You should also
observe various security
best practices, such as hashing your passwords and ensuring your
web pages are SSL protected.
4. Multiple
Payment Gateways
A good e-commerce store should provide its customers with multiple payment
gateways to avoid restricting customers who don’t use conventional payment
systems. This is an integral addition that can break or make the customer
experience. Fortunately, you can take advantage of various plugins to integrate
several payment systems into your eCommerce store. However, ensure that your
preferred systems are secure with verified authenticity. That aside, you can
integrate modern
payment gateways that allow customers to buy now and pay later.
5. Mobile
Compatibility
Increasing internet access has made it important for websites and
eCommerce stores to be mobile responsive. With a significant percentage of
online buyers searching for products and services from their smartphones, you
should ensure that your eCommerce store is compatible with mobile devices. For
this, you can use WAP, a mobile-specific template that optimizes website size reduces loading time and ensures that your store accommodates or adjusts to
all mobile devices.
6. Logistics
Integration
Integrating a logistics system allows for seamless shipping and ensures
that customers and merchants get real-time shipping updates. The Logistics
system allows customers to manage their shipments from your store, instead of
engaging third-party couriers. Merchants also get a tracking page where they
can monitor undelivered orders and fast-track customers’ purchases.
Endnote
Ecommerce stores are unique and require several additional features for
utmost functionality. For instance, unlike conventional websites, merchants
should manage their inventories, process online payments, and provide a
seamless shopping interface. Evidently, integrating these additional features
may seem challenging. You should consider working with eCommerce
website development experts to increase the chances of your online
business success.
No comments
Note: Only a member of this blog may post a comment.