Seven Powerful Ways to Drive More Traffic Toward Your Online Store

Regardless of what else you might be doing online, generating more traffic should be a top priority for any entrepreneur whose business relies on eCommerce sales. Traffic is also a necessary component for launching and building online products that can deliver sustainable revenue for a lifetime.

It's a highly competitive industry, but here are some fundamental and time-tested ideas that will help you generate more traffic for your site than ever before.

Invest in Paid Advertising

Paid advertising can be a fantastic way of generating traffic to your site. In fact, digital marketing statistics show that 68% of marketers consider it to be "very important" to their marketing strategy. However, it has the potential to waste a lot of money if you don't invest strategically.

You must have a firm grasp of your marketing goals before you start spending money on paid ads. Once you have a sound strategy in place, it can be an extremely effective way of driving traffic to your site.

Create an App for Your Store

For a relatively small initial investment, you can build an app that will give customers easy access to your store and products directly from their mobile device screen.

In fact, if you create an app for your online enterprise, you'll be able to drive traffic toward your site because people are always on their phones these days, and they're always looking for new things to try out. It's also a great way to let them know about all of the products you're offering and take advantage of any special promotions or sales that are currently running.

Send Out a Monthly Newsletter

A newsletter is a great tool for letting your customers know about new products you offer, sales you've got planned, or any other web-based promotions that may be running at the moment. Newsletters are also a great way of staying in touch with your customers and making them feel that they're part of something special.

It's also an excellent way to highlight what's doing well on your website, and it can be a great way to let people know about the latest industry news (especially if you're offering a product or service related to an active market). Finally, don't forget that an effective newsletter will often attract the traffic of its own as well.

Offer Freebies in Exchange for an Email Address

One of the easiest ways to get new visitors to your site is by offering something for free. The most popular way to do this is by giving away a "report" on a particular subject.

You can also offer a discount on the next purchase shoppers make on your site by giving you their email address. Anything you can do to get new people to sign up is generally a good idea since it allows you to capture the information of potential future customers.

Build Out a Content Strategy

A content strategy focusing on regular content like blog posts and videos can be an extremely effective way to drive more traffic to your site. In fact, content marketing costs 62% less than traditional marketing and can generate 3 times as many leads.

An effective content marketing strategy generates steady traffic and helps people to remember your store because they're regularly exposed to new information. It's important that you don't make the mistake of simply posting for the sake of creating content, however.

You should always have a target market in mind when you build out your blog or video strategy so you can make sure your content is relevant to what they're looking for.

Leverage Social Media

Social media can prove to be a great way of driving traffic to your site. It also has the potential to bring attention to any initiatives you're currently running or promotions that are currently in place.

You should definitely have social sharing buttons on your site so people can easily share your content with their friends and family on social media. You can also offer special promotions, deals, and discounts exclusively on social media to encourage people to connect with you on those sites.

Include Testimonials and Reviews

Testimonials and reviews act as social proof; they reinforce the message that people are doing business with a legitimate company or brand. In fact, for 72% of consumers, positive testimonials and reviews improve their trust in a business.

You should always include testimonials and reviews on your site, so potential customers know what others have to say about your products or services. Additionally, you can also link to reviews on social media so people who are already familiar with your business can spread the word about it.

Final Thoughts

There are lots of different strategies you can use to drive more traffic to your online store. The most effective way is by using a combination of these methods instead of just one or two.

If you've got an eCommerce site, it's essential that you're always working on a plan to bring in new customers and keep existing ones coming back. By comparing your progress to various traffic benchmarks over time, you can identify areas to improve upon and do what it takes to reach your ultimate goals.