How You Should Make The Most Out Of Your Cloud Marketplace: An Analysis in 2024

It is not an unusual scenario where a company with more than 1000 employees has at least 200 SaaS applications. 

Moreover, these numbers keep growing with the increasing requirement of the business.

Before the emergence of cloud marketplaces, every vendor should go through a tedious process of negotiating the pricing, re-evaluating the license, security, payment structure, payment medium before a successful contract. 

This process used to take several months to complete.

But look at today; we are effortlessly exchanging mils, voice calls, and renewing our software services contract with just a simple click. 

This is what SaaS solutions have brought with them. Are you interested to know more about the SaaS solution - learn more here?

How Should You Make The Most Out Of Your Cloud Marketplace?

How You Should Make The Most Out Of Your Cloud Marketplace: An Analysis in 2024

Cloud marketplaces have been soaring up in the last couple of years and show no sign of stopping down. Experts believe that the Cloud marketplace market will reach 600 billion dollars at the end of 2023.

It is easy to understand why cloud marketplaces have become popular after seeing how common it has become for the business to use SaaS, PaaS, and IaaS solutions.

Despite becoming mainstream, cloud-based services are yet to reach their full potential. 

To do that, there needs to be an environment for new customers, resellers, and vendors selling and receiving everything as a service.

However, the reality is that we still lack the necessary technological tools. Hence, most businesses are forced to underutilize the cloud marketplace.

With that being said, we are here with a few ways that might help you get the best out of the cloud marketplace. 

1. Self Service Capabilities

If you are looking for a more controlled cloud experiment, the marketplace might be the best solution for you. 

This is because the marketplace comes with self-service support that helps the buyers compare applications, software purchases, consolidating bills, and even managing users. 

These self-services features of the marketplace help you get things done quicker and in a more efficient way.

2. Assisted Sales Resources

Many markets have recognized the need for assisted sales resources. These resources include educational material that helps you select the right cloud application for your business. 

That means, even if you are a novice at using a cloud marketplace, you have all the resources at your disposal to understand the process better.

3. Centralized Billing Management

The billing of a SaaS service is one of the important avenues where most of the customers get confused. 

Cloud marketplace uses a centralized billion tool to minimize the confusion and facilitate even the most complex billing into a simple process. 

With Is centralized billion tools, cloud marketplace and gain access to flexible pricing and services plans.

4. Elevate Subscription Model

Subscription has been the primary source of revenue for cloud-based software applications. 

Although subscription offers versatility to the consumers, it makes things harder for the services provider to keep track of all the types of service plans and renewals dates. 

Therefore, the cloud marketplace has fully automated tools that activate, deactivate, revoke, and renew the subscription plans to manage the subscription plan.

Also, read this related article : 

What are the common mistakes firm make while moving to cloud?

5. Search Engine Optimization

Cloud Marketplace is an online marketplace to sell products and services. Hence, Search engine optimization plays an influential role in discoverability and search engine page result rankings. 

Therefore, implementing effective SEO strategies will ensure that your cloud-based software gets the exposure it needs.

Final Thoughts

Cloud marketplace is a win-win situation for both consumers and sellers. When a transaction happens in a cloud marketplace, it uses the cloud platform commitment to creating a consolidated cloud solution in a single bill or contract. 

At the same time, the seller gets access to a new budget that cuts the transaction time.

The bottom line is that the cloud marketplace offers great opportunities to the SaaS service providers as most consumers have started using the cloud marketplace to get the best deal.