What is TikTok app | Douyin app | What is TikTok called
 |
| What is TikTok app | Douyin app | What is tiktok called |
Tik Tok Short Video, or Tik Tok for short, is a community application for videos on mobile phones. Users can record 15-second short videos. They can easily complete lip-synching and have built-in special effects. Users can leave messages on the videos. It was launched on Toutiao Incubation in September 2016. It is positioned as a music short film community suitable for Chinese young people. The application is a UGC short film for vertical music. Since 2017, it has gained rapid growth in user scale.
The number of downloads and installations of TikTok, the international version of TikTok, once ranked first in the U.S. market, and has repeatedly topped the local App Store or Google Play overall rankings in Japan, Thailand, Indonesia, Germany, France, and Russia. . According to Wang Xiaowei, the person in charge of Douyin products on September 2, 2017, “85% of Douyin users are under the age of 24, and the main players and users are basically born after 95 or even after 00. As of July 2018, the app The program has been downloaded by more than 500 million users worldwide in more than 150 countries.
Main functions of Douyin or TikTok
The Douyin App is social software. Through the Douyin Short Video App, you can share your life, and at the same time, you can meet more friends and learn about various anecdotes.
Douyin is essentially a short music video community focused on young people. Users can select songs and add short videos to form their own works. It is similar to Xiaokaxiu, but the difference is that Douyin users can make videos more creative through video shooting speed, video editing, special effects (repeated, flash, slow motion) and other technologies, instead of simple mouth-to-mouth.
Tik Tok platforms are generally young users. The soundtrack is mainly electronic music and dance music. The video is divided into two schools: dance school and creative school. The common feature is that they have a sense of rhythm. There are also a few users who play lyrical music to show off coffee latte skills, which has become a clear stream of Douyin circles.
Risk warning function
For videos with a high degree of participation, certain thresholds, challenges, and actions with potential risks, Douyin will give risk warnings in a conspicuous position.
Time management system
Every time the user uses Douyin for a long period of time, the system will have a floating reminder to let the user pay attention to rest.
Time lock function
Help users who use Douyin for too long a day to manage themselves. If the user's accumulated time in a single day reaches the set time, the system will be automatically locked, and the user needs to enter a password to continue the operation.
Parent-child platform function
Parents can bind up to three accounts through the parent-child platform function and can turn on the vibrato youth mode or time lock function for their children as needed. After turning on the youth mode, children will only be able to browse the short video content selected by the Douyin Youth Team within a fixed time period (from 6 am to 10 pm every day) and 40 minutes. Reward, top-up, cash withdrawal, live broadcast and other functions will be disabled.
Star Chart Platform
Starting on September 3, 2018, Douyin's intelligent trading and management platform for commercial content, Star Chart, was launched. Customers, MCNs and short video experts can place and receive orders through the Star Chart platform.
The development history of the Douyin or TikTok app
In September 2016, Douyin was officially launched.
In August 2017, TikTok short video created the international version of TikTok, TikTok, and invested hundreds of millions of dollars to enter overseas markets.
In November 2017, it acquired musical.ly, a similar product in North America for US$1 billion. TikTok merged with musical.ly on August 2, 2018, to create a larger video community, integrating existing accounts and data into one application, Keep the name of TikTok.
In November 2017, TikTok, the international version of Douyin, became the number one on the free list of the Japanese App Store.
On December 22, 2017, Douyin became No. 1 on the free list of the Chinese App Store through the newly launched “Guanwu Machine” function, and ranked first in the Chinese App Store’s single-day download list for 16 days, second only to the King of Honor 18 The best result of the day.
On January 24, 2018, Douyin became No. 1 in the local App Store rankings in Thailand.
On January 25, 2018, Douyin launched the "Seeing Music Project" to discover and support original and independent musicians in China.
On March 19, 2018, Douyin confirmed that the new slogan "records a good life".
On May 8, 2018, Bytedance CEO Zhang Yiming stated that in the first quarter of 2018, Douyin had been downloaded 45.8 million times in the Apple App Store, surpassing Facebook, YouTube, Instagram, etc., to become the world's most downloaded Apple mobile application.
On July 16, 2018, Douyin's global monthly active users exceeded 500 million.
On August 1, 2018, TikTok, the international version of Douyin, merged with musical.ly, and the new application inherited the name "TikTok".
In October 2018, TikTok, the international version of Douyin, became the most downloaded and installed app in the United States. TikTok has been downloaded about 80 million times in the United States and nearly 800 million times worldwide. These figures do not include Android users in China.
In November 2019, the Trump administration announced that it would investigate the acquisition of the American social media app musical.ly in 2017 by the parent company of TikTok, ByteDance.
Douyin or TikTok brand honor:
On December 12, 2019, the "Huiju.com · 2019 Hurun Brand List" was released. Douyin ranked 36th with a brand value of 50 billion yuan; and 16th in the "2019 Hurun Most Valuable Private Brand".
On December 12, 2019, the "Huiju.com · 2019 Hurun Brand List" was released. Douyin ranked second among the top ten growth leading brands with a 285% increase.
On December 15, 2019, Douyin won the top ten new brands of the year in the 2019 China Brand Power Festival.
No comments
Note: Only a member of this blog may post a comment.