TikTok is the most acclaimed iOS app of 2020! Traffic dividends must not be missed

Recently, Sensor Tower announced the list of the most acclaimed iOS apps in 2020. TikTok, owned by ByteDance, defeated this year's very popular mobile game "Among us", Disney's streaming media app Disney+ and the explosively growing video conferencing app Zoom, becoming one of the most acclaimed iOS apps in the U.S. in 2020. TikTok is the most acclaimed iOS app of 2020! Traffic dividends must not be missed

In 2020, 88% of TikTok reviews on the App Store are positive reviews with 4-5 stars, and only 12% of reviews with 1-3 stars. Ranked 2-10 are the top-tier apps in the United States, namely Among us, Disney+, Zoom, YouTube, NetFlix, Instagram, Gmail, Messenger and Facebook. It can be seen from this data that TikTok has truly entered the mainstream US market and has been highly recognized by US users. At this point, other software applications developed in China have not been able to achieve this.

Despite being suppressed by the Trump administration and threatened to ban TikTok in the United States, TikTok's download volume is still strong. From the data provided by Sensor Tower, until Q3 and October 2020, TikTok is still the world's most downloaded App, beating the apps of Facebook and Google.

With users, there is a huge amount of traffic. Cross-border e-commerce sellers must understand that TikTok is still in a period of growth dividends.

In the practice of e-commerce, TikTok also took an extremely important step before Christmas, and made its first live broadcast trial in the United States with Wal-Mart, the top 500 , Launched in the United States.

The live broadcast started at 8pm Eastern Time on December 18, 2020, and was launched on Walmart's official account "@Walmart", and lasted one hour. The live broadcast was hosted by American TikTok super internet celebrity Micheal Le, who was also the first internet celebrity to appear on the live broadcast. He has 43.2 million followers on TikTok and is a celebrity in the dance talent category .

The main products in the live broadcast room are fashion products sold on Wal-Mart, including many of Wal-Mart’s own brands, famous brands such as Champion, and Internet celebrity brands such as Kendall + Kylie.

In terms of user experience, customers can place an order directly in the App through the product module that pops up on the screen, without having to jump out of TikTok. This is relatively friendly to users.

Walmart's live broadcast is very exciting news for cross-border e-commerce sellers who are looking forward to the commercialization of TikTok live broadcast in the United States!

TikTok has a high user stickiness, and if it can be deeply integrated with e-commerce, it can form a powerful e-commerce channel. In the future, it may be able to surpass Amazon on the flanks.

For the majority of cross-border e-commerce sellers, it is important to pay close attention to these opportunities. As long as TikTok's e-commerce process starts, this wave of traffic dividends should not be missed!