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Social commerce in 2021


Social commerce in 2021

Social commerce in 2021
Social commerce in 2021

Social media has become the most popular way to spend our "downtime." In this article, I will discuss social commerce in 2021 and 2022 and onwards. 

Globally, more than 3.6 billion people use social media, and it is projected to reach 4.41 billion by 2025 . With the growing popularity, social media platforms are trying to lengthen the time they spend on their platforms to generate additional income from advertising expenses.

According to Grand View Research, by 2028, the size of the global social commerce market is expected to reach $ 3.369.8 trillion. The same report anticipates that it will expand at a CAGR of 28.4% from 2021 to 2028.

The 81% of shoppers say they are looking for products in Instagram and Facebook before making a purchase. Currently, Instagram and Pinterest provide the most relevant social commerce experiences for brands. Facebook and TikTok are expanding their offerings.

The most effective social media platforms vary by audience, Gen Z makes 2-3 times more purchases on social channels than the average consumer, preferring Instagram for social purchases, while Gen X prefers purchases on Facebook.

A social commerce strategy is a must. It must be optimized to provide the best possible experience for consumers, and it must also be supported by a cohesive digital experience.

A brand investing in social eCommerce needs to ensure that there is a measurement strategy in place from the outset to demonstrate whether it is working, and that it allows for adaptation as needed.

The following platforms are the ones that companies use to sell products and services in 2021:

Generate traffic through Facebook

Facebook has the largest audience and source of traffic of any social network, with 2.74 billion active users , reaching 59% of the world's population.

The average user spends 34 minutes a day on Facebook, and selling products and services on the platform allows businesses to reach potential customers where they spend their time. The tools available to businesses are very specific and extensive, generating leads and providing an opportunity to develop customer relationships.

Show your brand offer on Instagram

The visual appeal of Instagram makes it the perfect place to highlight products. More than 1 billion people use the platform , spending an average of 30 minutes a day. 81% of users are looking for new products and services, product images and video demonstrations.

Instagram's shopping features allow brands to embed product catalogs and tags into posts and content, creating an easy and effective way to purchase product listings. With 130 million Instagram users clicking on posts and 90% of Instagram users following a commercial profile on the platform, a platform that is geared towards product display and consumerism.

Combine your Instagram shopping catalog with an influencer strategy to expand your reach and product resonance with your potential customer base.

Reach professionals on LinkedIn

With 722 million users , it is the platform to connect with users and generate results with a specific business focus, and the most suitable for B2B brands.

There are 61 million “influencers” on the platform capable of making the decisions that drive growth and action, a crucial aspect of social selling. Ads on LinkedIn can identify and convert your ideal customers, with the ability to increase purchase intent by 33%.

Other networks to consider

Pinterest , users are on the platform to buy, 47% of users log on to the network to research and plan purchases, equivalent to 150 million users. Given their focus on images, it is another option for brands to display products where the customer is actively looking to buy products.

TikTok, a strong focus on Gen Z and Millennials. The integration of in the shopping and advertising functions is still in its infancy, but it is still a platform with the potential to reach a younger audience.


Selling on social media is a must for both B2C and B2B brands. Choose the most appropriate platform to reach your client, develop a social sales strategy that aligns with your brand's marketing strategy, to boost sales and income.


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