How to add TikTok to Shopify | Shopify TikTok integration

How to add TikTok to Shopify

How to connect your Shopify online store with your Tik Tok for a business account? Now connecting Tik Tok for businesses in your online store is already possible, Shopify and TikTok have partnered with the goal of making it easier for the more than 1 million online stores developed in Shopify to reach the Tik Tok audience and boost their sales. So it becomes so easier how to connect Shopify to TikTok Tik Tok is one of the fastest-growing entertainment platforms in the social media world. It was founded in 2018 and is a leading short-form mobile video destination that seeks to inspire creativity and bring joy. By offering a hub for creative expression, as well as an entertaining, joyful, and positive experience, Tik Tok has quickly become one of the top video creation and consumption destinations for brands around the world.

With availability in 150 countries and 75 languages, TikTok has more than 100 million European users on its platform, powered by the energy of Generation Z and Millennials, although 67% of the platform's users are over 25 years old.

Building a successful brand means being where your customers are, currently that means increasing your presence on social channels.

With the TikTok channel for Shopify, it is intended that merchants can take advantage of the global scale of TikTok to reach new and engaged audiences.

This integration allows you to create and connect your TikTok for business account and implement and optimize video shopping ads in your feed directly within Shopify. You just have to select which product you want to present and the video ads will be generated automatically, leading your followers to your online store in Shopify to finalize the purchase process.

You will be able to target your audience based on gender, age, behavior, and video category and then track the performance of the campaign, such as a user browsing your page, registering on a website, adding items to the cart, place the order and complete the payment. Campaign costs will vary based on business goals and your digital marketing strategy.

Shopify and TikTok will collaborate to test new business features in the coming months that will allow you to expand your organic and paid reach across videos and profiles.

How can you integrate Tik Tok for business and Shopify? | How to add TikTok to Shopify

Install the Tik Tok app within Shopify.
Follow the instructions to create your TikTok for business account.
Follow the steps to set up and validate the business account.
Connect your online store and your TikTok account for companies from the control panel interface of your website: Sales channels - Tik Tok.

What are the benefits of having Shopify connected to Tik Tok for business? | Tiktok e-commerce

Connect your Tik Tok pixel with one click:

You no longer need to manually install the pixel code, now you can install or connect your TikTok pixel with one click, making conversion tracking quick and easy.

Promote your products on TikTok:

set up conversion campaigns in Shopify with the step-by-step creation of your campaigns.

Target your audience:

adjust targeting using demographic, geographic, and behavioral variables. You may also buy TikTok likes to skyrocket your engagement and stay ahead of the competition on TikTok.

Create ads:

upload images or videos of your products and the application will automatically generate personalized creations in the spirit of Tik Tok videos.

Optimize your marketing campaigns:

Centralize your campaign performance data in one place to better understand your conversion funnel and optimize your ads.

Get creative:

everyone has a story to tell and TikTok from Shopify lets you create original ads to resonate with the community.

Free ad credit:

You can opt for a promotional ad credit to launch your first campaign on Tik Tok.

Conclusion

The union between Shopify and TikTok seeks to simplify the creation and tracking of social network ads, in order to make social commerce a growth engine for Shopify merchants. I hope you get how to add TikTok to Shopify and Shopify TikTok integration