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How to write a brief for the development of e-commerce


 How to write a brief for the development of e-commerce?

How to write a brief for the development of e-commerce
How to write a brief for the development of e-commerce

If you're thinking about hiring an agency to develop your application of e-commerce, need to do preliminary work for the budget is complete and accurate. You need to write a brief from the get-go. This is to avoid unexpected surprises once your application design has started. In this article, I will give the answer to this question how to write a brief for the development of e-commerce?

A year ago we saw How to write a brief for the development of a website? . What differences or similarities are there between a brief for the development of a website in general, and the development of e-commerce? This is what we will see in this article.

However, if you want to have a global and complete vision of how you should write a brief, be sure to read the article:

How to write a brief for the development of a website?

At SaeedDeveloper, we provide our potential clients with a questionnaire that ensures we understand the project and organizational requirements.

Below you can read about some of this information.

Objectives and goals

It is not possible to start an e-commerce project without knowing what you hope to achieve with the project. What do you want with your e-commerce? Do you want to become the next Amazon, or do you just want to market to the people in your neighborhood? How do you think your billing will be? Do you expect sales to grow with this new project?

Identifying objectives and goals lets you know which services will help you meet these goals. We have seen organizations whose website was a simple plugin, while others have had to develop an entire digital marketing ecosystem.

What is your budget?

What you are willing to spend or invest must be aligned with the objectives and goals. You must remember that the design and development of an e-commerce website take time, and "time is money."

Be honest and realistic about your budget, without forgetting that there will be costs for hosting, maintenance, support, etc ... Do you have a budget for it?

If your goals and objectives are to survey the market, and see if your e-commerce can work, you can try user-friendly platforms that allow you to start an online store easily, such as Shopify, Bigcommerce, or others.

Questions to answer

As we have said before, in addition to the previous questions, it is important to correctly answer many other questions in the questionnaire that we send. Above all, respond to the following:

  • What is really your business?
  • Do you have a domain name and URL for your organization?
  • Which are?
  • Do you have a logo and brand identity?
  • Do you need a new corporate design?
  • What kind of product will you come from?
  • How many unique product references will there be on the website?
  • Who is your competition?
  • Who is the audience that will buy your product? !Describe him!
  • Why do you want Saeed Developer services?
  • Are you starting a new online business from scratch?
  • Do you have an online store?
  • What do you want to do with it?
  • Do you have a physical business?
  • When is the desired release date?
  • Why this date?
  • What budget do you have for this project?
  • Less than € 8,000
  • Between € 8,000 and € 15,000
  • Between € 15,000 and € 30,000
  • Between € 30,000 to € 50,000
  • + € 50,000
  • What platform do you want to use?
  • Magento
  • Woocommerce
  • Shopify
  • Which payment service provider do you prefer?
  • Paypal
  • Stripe
  • Bizum
  • Will you need any integration with third parties and custom development?
  • Will your clients also be outside of Spain?
  • Will you need multi-level access for your team members?
  • Will you need different domain names for the same e-commerce platform?
  • Have you thought about selling on eBay or Amazon?
  • What are the key business needs of your new website?
  • How do you want your visitors to perceive your business through the website?
  • What websites do you like and why?
  • What types of ongoing support and services do you need?
  • Lodging
  • Technical support
  • System updates
  • Error correction
  • Proactive Consulting
  • Social media
  • Banner design
  • Search engine marketing
  • Email Marketing
  • E-commerce training
  • E-commerce strategy
  • Are you currently working with other agencies?


To conclude, a brief for e-commerce saves time, everyone, from the beginning. Although it is overwhelming to include all this information about your future e-commerce, answering all these questions, the information allows you to establish a productive conversation with the agency that will develop your website.


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