How to improve communication with your client as a developer?
How to improve communication with your client as a developer? |
We have been talking for days about communication and how
web developers teams, and web developers need to work on communication skills.
These skills, as we have seen in those articles, are not
only useful internally, they are also useful and can be the key to your
business if you know how to do it with your clients, or potential
clients. Today we review 3 simple ways that will allow you to improve
communication with your customers.
One of the problems of the Information Age (digital) is the
tendency to drown customers in the sea of information, overwhelming them with
unimportant details for a context in which they are as busy as we are.
The problem exists many times because you think that
everything that is important to you is important to them. But sometimes it
can also happen the other way around, times when you think your quirk doesn't
interest the customer. It may be because of her that you have been
contacted. Have you thought about it?
3 ways to improve communication
The following 3 ways will help you improve communication
with your customers and help them solve their problems. Remember above all
that assumptions do not allow you to move forward since it is you who
assumes a problem that sometimes does not exist in your client's
organization. Something else needs to be done.
Be specific about your services
As a web development agency you need to be specific about
what your agency offers. It is very easy to fall into the temptation of
wanting to offer everything that has to do with digitization , with
digital, with digital marketing , with web development, web design,
etc ..., because you want to cover the largest number of clients that may be
possible. I understand this, but this can distract your potential clients
and prevent your business from moving forward.
Clients or potential clients usually do not know what you
are talking about and also make their own assumptions. That means that
when you tell them that "you do a bit of everything" you make them
travel in a world of expectations, that not even the best Netflix screenwriter could
write.
"A little bit of everything" is not being
specific. If your agency designs web pages, then tell them
specifically. If you program websites , do the same.
Take advantage of this moment when you are authorized to
give more information about what you do by specifying the type of design you
do, or the programming language you use to program web applications, mobile
applications or desktop applications.
Some organizations and customers are not looking for
generics, they are looking for the perfect supplier for their specific
needs. It is also that specific need that will position you - with quality
clients - and add value to others, and they will continue to be interested in
your services.
I know the brains of the operation
In the previous point we made reference to the
assumptions. The point is, you should avoid making assumptions about how
much people know - asking and asking the right questions should always be an
option - or what they want for their project.
They are hiring you, or have accessed your website, to solve
a problem. That is why you should think for them whenever
possible. You are the specialist. Therefore, it is a matter of
simplification by remembering that people " have a limited reserve of
mental energy " and do not want to have to consult a manual or
documentation to use your website.
Your website and each of its aspects should focus on design,
usability and remember that your client - the person who consults it - is
a human . Simplicity is also the key, and it is up to you to
make sure your website visitor does not spend all their resources of mental
energy on unnecessary things. Only in this way will they return to your
website and can become customers.
Promote yourself "out of the box"
How is your business different from your
competition? How are your marketing strategies? To communicate
effectively, your business cannot make general assumptions, as your customers
are no longer just looking for a website, an APP , a logo or a brand
identity. In fact, they can do it with the different tools that
currently exist on the web.
If "thinking outside the box" is important,
"promote yourself outside the box" too. It is to find a balance
between not drowning the client in information and thinking for him in an
innovative and creative way to obtain solutions to the problems that he
does not yet know he has . They want to improve their business and a
generic solution does not work for them. In the same way that you do not
want to be considered a generic company.
In addition, just as you want to position yourself correctly
in the market, you must know how to transmit this information to your clients
because they also want to position themselves correctly in their sector.
Therefore, you must be transparent - without
intrigue - so that your clients see in everything you present that you
are unique, ensuring that you are communicating the value that your
agency is really bringing to each client and to the market.
Conclusion
I am convinced that assumptions inhibit innovation ,
and it is that assuming that you already know the responses of clients, or
potential clients, without doing the empathy exercises , which
allow you to understand them, the probabilities that they want to work with you
are reduced, or if they already work, the chances of them repeating or
recommending your agency to others are reduced.
Therefore, in order for you to have more opportunities to
innovate and grow, improving customer communication must be a priority. In
this process it helps to be specific - what do you sell exactly? Be the brain -
do you think to simplify usability? And promote yourself "out of the
box" - do you think that no one is interested in your peculiarity?
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