11 tips to get a higher conversion on Instagram Shopping
11 tips to get a higher conversion on Instagram Shopping |
These weeks we have been talking about Instagram
Shopping, today we want to give you 11 tips to achieve a higher
conversion on Instagram Shopping:
1. Use striking images
2. Add hashtags
3. Share an offer or promotional code
4. Show your product in action
5. Be authentic
6. Establish a signature style
7. Be inclusive
8. Share content from your fans
9. Create a carousel of your products
10. Collaborate with influencers
11. Make compelling CTAs
Lets discuss all these 11 tips with details:
1. Use striking images
Instagram is a visual medium,
prioritize high-quality photos or videos to keep your
products looking professional and attractive.
Make sure the images or videos have the correct
specifications and are of high quality.
Show your products in action or in a real environment or
product detail in an eye-catching way.
2. Add hashtags
Using relevant hashtags is a strategy that you should use in
all posts, including shopping. They will increase the likelihood that
someone will discover you and will open up an opportunity for a potential
customer.
It can also help you get to the Explore page which has a
"Buy" tab and is visited by more than 50% of Instagram users every
month.
3. Share an offer or promotional code
Running a promotional campaign is one way to boost
sales. When you promote the promo code on your Instagram posts that they
can buy, it's a way to make it easy for the prospective customer.
4. Show your product in action
The most popular type of video content on Instagram is
tutorial or how-to video. This format is ideal for shopping posts as it
provides viewers with product education.
5. Be authentic
Connect with your audience through storytelling by offering
surprising insight or emotional connection. How was the product
created? Who inspired you to do it?
6. Establish a signature style
Having a consistent aesthetic will help you improve your
brand recognition and establish your identity. It also helps your fans to
recognize your posts at a glance.
Your characteristic style on Instagram must be consistent
with the style you use in other channels such as website, advertisements or
packaging.
7. Be inclusive
If you want your brand to reach a wide audience, you need to
make sure your images are representative. Include all types of potential
customers.
Another tip is to subtitle your images in a descriptive way
so that visually impaired users can learn everything about your product, diversity
is important.
8. Share content from your fans
User-Generated Content (UGM) refers to any Instagram story
or post that features your products.
These posts provide real images of your products in action,
increasing your credibility. That's because real user posts are considered
more authentic and it translates to higher trust.
9. Create a carousel of your products
Display your product range on a carousel, it's a quick way
for users to get a broad view of your collections, without having to go to your
Instagram store.
10. Collaborate with influencers
Collaborate with an influencer or micro-influencer to
help you spread the word about your products.
11. Make compelling CTAs
Combine your image or product video with a call to
action (CTA), it is an instructive phrase that pushes the reader to act,
like Buy now! Share!
Conclusion
Shopping on Instagram will become more and more popular,
there is no better time than the present to immerse yourself and discover the
benefits for your company by incorporating Instagram Shopping into your online
marketing strategy.
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