11 tips to get a higher conversion on Instagram Shopping

These weeks we have been talking about Instagram Shopping, today we want to give you 11 tips to achieve a higher conversion on Instagram Shopping:

1. Use striking images

2. Add hashtags

3. Share an offer or promotional code

4. Show your product in action

5. Be authentic

6. Establish a signature style

7. Be inclusive

8. Share content from your fans

9. Create a carousel of your products

10. Collaborate with influencers

11. Make compelling CTAs

Lets discuss all these 11 tips with details:

1. Use striking images

Instagram is a visual medium, prioritize high-quality photos or videos to keep your products looking professional and attractive.

Make sure the images or videos have the correct specifications and are of high quality.

Show your products in action or in a real environment or product detail in an eye-catching way.

2. Add hashtags

Using relevant hashtags is a strategy that you should use in all posts, including shopping. They will increase the likelihood that someone will discover you and will open up an opportunity for a potential customer.

It can also help you get to the Explore page which has a "Buy" tab and is visited by more than 50% of Instagram users every month.

3. Share an offer or promotional code

Running a promotional campaign is one way to boost sales. When you promote the promo code on your Instagram posts that they can buy, it's a way to make it easy for the prospective customer.

4. Show your product in action

The most popular type of video content on Instagram is tutorial or how-to video. This format is ideal for shopping posts as it provides viewers with product education.

5. Be authentic

Connect with your audience through storytelling by offering surprising insight or emotional connection. How was the product created? Who inspired you to do it?

6. Establish a signature style

Having a consistent aesthetic will help you improve your brand recognition and establish your identity. It also helps your fans to recognize your posts at a glance.

Your characteristic style on Instagram must be consistent with the style you use in other channels such as website, advertisements or packaging.

7. Be inclusive

If you want your brand to reach a wide audience, you need to make sure your images are representative. Include all types of potential customers.

Another tip is to subtitle your images in a descriptive way so that visually impaired users can learn everything about your product, diversity is important.

8. Share content from your fans

User-Generated Content (UGM) refers to any Instagram story or post that features your products.

These posts provide real images of your products in action, increasing your credibility. That's because real user posts are considered more authentic and it translates to higher trust.

9. Create a carousel of your products

Display your product range on a carousel, it's a quick way for users to get a broad view of your collections, without having to go to your Instagram store.

10. Collaborate with influencers

Collaborate with an influencer or micro-influencer to help you spread the word about your products.

11. Make compelling CTAs

Combine your image or product video with a call to action (CTA), it is an instructive phrase that pushes the reader to act, like Buy now! Share!

Conclusion

Shopping on Instagram will become more and more popular, there is no better time than the present to immerse yourself and discover the benefits for your company by incorporating Instagram Shopping into your online marketing strategy.