10 terms about Digital Marketing and Copywriting that you should know
10 terms about Digital Marketing and Copywriting |
If you are a regular reader of our blog, you will
agree that sometimes we use some type of vocabulary, almost always in English,
acronyms or acronyms, difficult to understand without consulting Google .
Many of these words are related to Digital Marketing and copywriting.
Disciplines that are sometimes confused, because to be a
good copywriter a person needs to know marketing , at least
the basic concepts and on the other hand there are no arguments, to do marketing and
then sell a product or service you cannot do without the copywriter .
So, what are these terms, jargon, that it is advisable to
know to always know what is being talked about, by clients, suppliers,
collaborators, in your new Digital Marketing campaign, and not die
trying? This is what we will see in today's article.
Landing Page
If you have asked an agency to do a Digital
Marketing campaign for you, it is very likely that they have prepared a landing
page for you .
A landing page ( landing page , or
landing page ) is a web page where traffic "lands."
This means that it can be any web page on your website, but
when we are talking about " landing page ", we mean web
pages that are used for the purpose of converting visitors into leads .
On this page, usually, some valuable free resources are
provided for the visitor that can go from a checklist , or a
guide , in exchange for their contact information. Usually the email .
Lead
You have seen it in the previous point. The term lead is
used to refer to a potential customer in sales , whether you have had
contact with him before or not.
In digital marketing , when you talk about a lead you
are referring to anyone who has provided you with the email or you
can follow up by email, phone or another channel. Good marketing usually
be called generating leads .
CTA
The first acronym in this article is one of the most
important in Digital Marketing and Copywriting. A CTA (Call to
Action) , or call to action in Spanish, is the specific and
desired action that you want your prospects to take .
This action can be to register to a newsletter , to
a mailing list, to buy your product, to click on a link or to leave a comment.
Remember to design a clear and concise CTA for
each step of the marketing funnel !
Marketing Funnel
The marketing funnel is the complete
marketing campaign and systems that are used to attract visitors to your
website , convert them into leads and stimulate them to make a
purchase decision.
Case Study
Case study can be one of the terms that are best
understood because they are used in other contexts that you are used to.
A case study is a public analysis of the work
done by a company for a client , highlighting goals, processes and results
achieved by the client.
The case study, among other things, involves interviews,
product or service analysis, and they are good ways to build trust and
authority because they show tangible results.
CTR
CTR ( Click-Through Rate ), or click-through
rate , is the percentage of people who see and click on a link or
button. The link can drive traffic to your website, your YouTube video, or
a Landing Page .
Conversion Rate
Conversion Rate , or percentage of conversions, is
the percentage of users who really follow your CTA and take the
desired action. They usually refer to leads .
ROI
The ROI , return on investment , is one
reason that evaluates the profitability of a marketing effort by measuring
revenue compared to cost. The higher the ROI, the better, as it means that
you have gained more than you have lost.
A / B Testing
A / B Testing , or A / B Test , or Split
Testing is the process of testing two variations of a specific item,
keeping everything else the same, to determine which version creates a
better long-term result .
A / B testing allows you to drive the profitability and
conversions of a marketing campaign. The idea is that you can perform
split tests of all the elements of your campaign, such as email subject lines,
headlines, web page design, buttons , etc ...
Content Marketing
Marketing content , or content marketing is
not just about producing content. It may be one of the terms most related
to copywriting .
It is a strategic approach that focuses on the constant
creation and distribution of valuable, high-quality content, across multiple
platforms.
The ultimate purpose of content marketing is to
attract, engage and convert a specific audience, in addition to driving a
desired action in which you need to know how to write.
Within content marketing you can find elements such
as: blogs , social media posts, YouTube videos , newsletter emails ,
or content generated by your users.
Conclusion
There are many more Anglicisms referred to in this article
that we have not defined, because I think they are familiar to you, and others
that we have not talked about, but that are also part of your day to
day. Comment below about your experience with them!
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