What is TikTok and what is it for? | Who created TikTok? | How to use TikTok

It is the social network that already exceeds Facebook in downloads and users. TikTok is a social network where users upload video-selfies with sound filters, its main attraction is the performance with said audios, the content is intended to be entertaining, funny, and emotional. So I will give you knowledge about What is TikTok and what is it for? also Who created TikTok? and How to use TikTok.

The most downloaded social network 2019

With 80,800,000 monthly searches on Google we can conclude that it is an authentic BEAST comparable to Facebook, whose presence is increasing massively every day.

As M4cmx and much other media points out; It is the most downloaded APP for mobile devices, which makes it a real Hit.

Tik Tok, what is it, and how does the application that everyone talks about works?

Perhaps in recent days, you have come across many videos with musical content from an application called Tik Tok, but if you are not familiar with this new social network, we will explain what it is and how you can use it.

What is Tik Tok?

Tik Tok is a social network of Chinese origin that consists of creating short videos to share. This application allows you to make videos that go from 3 to 15 seconds or if you want you can extend them to 60 seconds, which is why many consider it to be the substitute for Vine.

This social network came to light in 2016, however, it was until 2018 when its popularity began to grow, as it was available in more than 150 countries and in 75 languages and currently has more than 500 million users.

Tik Tok's original name was Douyin, which means " shake the music ", and in 2017, the Bytedance the company bought Musical.ly, a social network where users share videos in which they record themselves, regularly with background music that accompanies your movements, a feature that is the most popular on Tik Tok.

How to use Tik Tok?

To start, you have to download the application on your cell phone, which you will find for the iOS and Android versions. Then, you will find the main page with the main posts of popular profiles, which you can follow.

In each video, there is the option to like, leave a comment or save the song that is playing in that clip, as well as the option to share.

To record a video you have to press on the plus sign (+) found inside the main screen. After doing so, a window will open and you can choose to add music or sound as well as activate a filter, the timer, or change the speed and that's it.

TikTok managed to position itself as the most downloaded app in the world last month, in which it achieved about 60 million installations, of which the largest portion comes from India (44%), a country that is followed by the United States (8%).

Who created TikTok?

In 2014, the independent project Musical.ly, an application about short selfie videos with sound filters was born in Shanghai China, a combination that was explosive; so much so that it was embraced by the United States almost immediately.

In 2016, the company China Bytedance went up to the trend of video selfies with sound and launched its own application: Douyin, copying the idea but adding famous sounds such as actors' voices, movie scenes, etc.

By 2017 Douyin had more than 200M users spread across Asia, Europe, and North America.

It won the market in less than a year and consolidate its triumph, the parent company bought Musical.ly for a billion dollars, unifying and giving birth to TikTok; the app for young Asians.

What does TikTok mean for those of us who speak other than the Chinese language?

Despite its recent discovery in Latin America, it is being welcomed at record speed. It is probably because we consume more video than other countries.

It does not compete in concept with other video platforms, the dynamics seem to suit Latin humor very well, especially for the young generations (14 to 27 years old).

In Spain, it has been quite famous since the beginning of 2018 thanks (in large part) to the mega YouTubers participating in this “new social network”

How to use TikTok

It consists of a feed that shows you content based on your location, interests, likes, and searches by hashtag.

Navigation is very much like Instagram, with a full-screen vertical video feed. It has messaging, search engines, hashtags, and of course, sound filters whose navigation has a special and dedicated place.

Monetization:

There are ads in the application BUT THEY ARE NOT INVASIVE, in addition to large brands such as Huawei, Samsung, Apple, Xiaomi and Oppo participate directly with the development of technology for the application.

The large production companies (owners of sounds, songs and movies) allow their content to be used on the platform, each sound or sequence is reproduced billions and billions of times when used by people.

Imagine that brand exposure, especially in the entertainment market, this makes it a multi-million dollar social network without the need to invade the feed with advertising.

Did it come to stay?

It is not new, it ALREADY SURVIVED AND SUCCESSFUL on Facebook and Instagram in various countries such as India, China, Japan, Spain, Malaysia, the Philippines, the Koreas, etc.

In conclusion, it is not something "NEW" or "IN TREND", it is something that is arriving by commercial inertia and being adapted as an alternative in the Latin American market.

So do not hesitate, enter Tik-Tok with everything and experience it for yourself.

Parentheses: I invite you to check my other articles where we analyze different social networks as was the case of YouTube or Vero at the time

So far my entry, please do not forget to follow me on my social networks and subscribe to my channel on YouTube, I am very excited to be able to talk with you and help you as much as I can, we will see you in the next tutorial.