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5 Instagram Trends You Must Know for Social Media Marketing Success in 2021


5 Instagram Trends You Must Know for Social Media Marketing Success in 2021

5 Instagram Trends You Must Know for Social Media Marketing Success in 2021
5 Instagram Trends You Must Know for Social Media Marketing Success in 2021

When you have an online store, you need to stay with the new marketing trends, which include your social media strategy. You are in 2021, and so it is imperative to recap your Instagram marketing campaigns of last year to figure out what your customers liked and whatnot. You need to understand which of the campaigns worked out for your business and which did not. To make things work toward your benefit, you need to stay updated with the latest Instagram trends 2021 or any other social media platform for that matter.

According to an article published on Entrepreneur.com, you need to increase your emphasis on influencer marketing to stay ahead in your social media strategies. Instagram is the king of social media sites when it comes to influencer marketing, mainly due to a huge audience base and easily understandable visual content.

In this article, we will discuss what is trending on Instagram in 2021. Read on to learn more.

1. Instagram Live is the buzzword

Instagram Live is the fastest growing trend, of late, and data indicates the use of this IG feature skyrocketed to 70 percent amid the corona pandemic. The experts in the industry believe that the trend will continue in 2021 as well.

As nations all over the world were under lockdown to check the spread of the novel coronavirus, people switch to digital platforms to become social. Amid the pandemic, the use of Instagram Live was rampant in a single month, according to the reports of Business Insider, 2020.

The experts opine that human beings aren’t conditioned to stay in isolation for a long time, and therefore, they take to social networking sites to quench their need for social or human-to-human interaction.

5 Instagram Trends You Must Know for Social Media Marketing Success in 2021
5 Instagram Trends You Must Know for Social Media Marketing Success in 2021

The corona pandemic is not over yet and until its complete elimination, it is expected that Instagram Live will keep trending in 2021 and beyond. Besides, video content is more popular compared to chunks of text because moving images are easily digestible content.

2. Instagram Stories is the lifeline of influencer marketing

One of the most happening trends is Instagram Stories and for all the right reasons. Though it was launched in August 2016, it did not take a very long time to assert its popularity, and today, it is one of the top trends winning the hearts of numerous IG users and marketers all around the globe. To be candid, Instagram Live is the most popular feature and Facebook’s one-off and best product.

When it comes to Instagram Stories, it is the major aspect as far as influencer marketing is concerned. Did you know approx 8 out of 10, which comes to 78 percent of brands mentioning that the feature had a significant effect on an influencer’s content on Instagram related to a brand? The feature is too popular among Instagram influencers and 88 percent of them cite that they share content through Instagram Stories.

Trends show that the use of Instagram Stories will continue to increase, as it is one of the hottest marketing trends in 2021. Did you know that 63 percent of IG influencers began using stories more often in 2020? Besides, if you master the influencer marketing tactics and study platforms such as sites that sell views and likes, you will learn how to increase likes, comments, and shares on this photo-sharing social media app.

3. In-app Instagram shopping is the new trend

Did you know that 70 percent of online shoppers use IG for finding products and another 130 million Instagrammers tap on its shoppable posts each month?

With the popularity of online shopping and the increasing number of Instagrammers, one of the top trends to look for this is in-app Instagram shopping. It is true indeed that IG is not the evident place to purchase online; however, with the words shopping as well as Instagram, you cannot deny that there are adequate shopping opportunities on the social platform. Did you know that 36 percent of Instagram users in the United States mention shopping as their hobby?

Considering the trends, the social media site is continuously launching new features to meet customers’ needs over various stages of the purchase funnel. These days, shoppers spend more time on this platform, especially the millennial generation, and therefore, it’s no wonder if in-app shopping that is already trending becomes more popular in 2021 and beyond.

4. Instagram’s Explore Tab is gaining popularity

The Explore Tab of Instagram is an effort to keep audiences engaged when people browse the platform. It’s one of the best ways brands bring in previously undiscovered content to Instagrammers.

Data show that 50 percent of IG profiles use the Explore option one time every month, as per information based on 2019 records. Instagram is constantly trying to make the platform more user-friendly, which means shortcuts and redesigns for smooth navigation, frequency of usage, and the time spent on the Explore page. All these aspects will gain more traction in the days to come.

Instagram has many new features. Therefore, it has become the preferred channel and businesses improve their brand recognition and reach. The trend will embrace competition among businesses for more visibility on the Explore the page to build engagement for their IG content.

5. The popularity of branded AR filters

One billion people have used the branded AR filters on IG since its inception and the trend will popularize even more in 2021 and beyond. Businesses were the first to embrace this technology to offer customers a unique online shopping experience. It meant the beauty brands letting women choose the various shades of make-up products and use them in their photos to figure out how they will look.

Customers can also try several garments or place things in their homes without having to see them personally. This feature is trending and it indicates that AR filters will gain more popularity in 2021 and brands will reap its benefits as an effective marketing tool.


These are some of the Instagram trends to watch out for in 2021. It means that you need to stay updated with adequate information to build a rock-solid BlastUp strategy to help you stay ahead in the global competition.


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